The Delta Innovation Class is a unique initiative where leaders and professionals in various fields share knowledge and skills with up-and-coming innovators and doers in a mentoring program that takes place at 35,000 feet.…
Category Archives: Marketing
To find the truth you have to look within
Peter Drucker famously remarked, “The most important thing in communication is hearing what isn’t said”. The same could be said of innovation techniques such as direct observation and journalistic interviews. You might ask people questions and have them tell you stories about themselves, but they can’t tell you how to matter. Finding the WHY is similar to uncovering market insights, you’re piecing together a puzzle and then suddenly the missing piece to the puzzle pops into your head. But that missing piece was founds as the result of perspective shifting and synthesis.
Last week I spent some time with a client who wants to develop his own brand. I literally shadowed him for 4 days in an effort to help him find his truth. In industry parlance this is called ethnography. For me it’s simply Finding The Truth.…
So what? Finding a hook for your idea is an innovation imperative
Innovative ideas, initiatives, products, culture transformations, have little chance to succeed if they aren’t enabled by smart communications. And it all starts with a simple and easily understood message.
I’m in the process (pre-production) of co-producing a film with a Director friend of mine. The idea for the film wasn’t mine, so one of the first things I asked him after I read the script was: what’s the hook?
That was at the end of October last year. To this day, that question remains unanswered. And as we’ve been casting for the last two weeks, most of the actors have asked us the same question: what’s the hook?…
Does social media marketing still matter?
Social media marketing doesn’t matter. Or so says an article on MIT Sloan Management Review:
I argue that we have reached the same point with social media marketing. In terms of competitive advantage, social media marketing simply doesn’t matter. Having a presence on Facebook and Twitter is no longer sufficient to provide any source of competitive advantage for companies, perhaps this still works for some niches, like on DAISYSLOTS casino. They are using social media marketing just to featured rewards and bonuses — not when all of their competitors have a presence on Facebook on Twitter, too. Here you can find the best marketing strategy mistake.
Monitoring social media chatter and sentiment won’t provide any competitive advantage on its own, because all your competitors are monitoring the same content as you and can derive the same insights, or using other marketing techniques like the use of digital signage to show your products or services to the public. Customers today expect to be able to engage companies over Twitter and other social media channels. Companies can certainly deliver better or worse customer service over these channels, just like they can over the phone or in person, but these challenges become questions of backend operations, not marketing, and that’s why is important to take measures like sending a follow up email to your clients to know what they think about their purchase and product. Social media marketing has become table stakes for competitive business in today’s world, not a source of competitive advantage, so people are doing everything possible to use this advantage, even influencers buy likes from Social Zinger to improve their online presence. Are you looking for getting likes on Instagram then do visit here.
SEO Services are a great example of how people and business are looking for this edge to get ahead in their line of business, and how a powerful social media presence is more relevant today than it ever was. If you prefer to make physical signs for people to see when they walk into your business, then consider using these free fonts for commercial use to attract your customers attention. We purchased 300 clicks last week from https://oursoloads.com/ and so far, we have 5 sales in our Legendary Marketer affiliate dashboard.
The fact that social media marketing doesn’t matter is supported by the data from our 2014 survey of social business. Our data showed that using social media in other aspects of business — innovation, transparency into organizational communication, management and recruiting, and integrated into business operations — were all meaningful differentiators for company’s social business maturity and social business outcomes. Whether or not companies engaged in social media for marketing, however, had little meaningful impact on these outcomes. Social Firestarter helps to put all the effective marketing strategies in place.
He is correct that social media marketing has matured, even though most marketers haven’t figured out how to measure the ROI of their efforts on social media. But, social media marketing does matter to improve online presence, including the use of tools that help improve the Semrush ranking of any site, but of course, it is still necessary to use services like the Lentis Services Website in order to have an online presence.
Till the time you will focus your efforts on Social Media, don’t forget that SEO is another tool which can help you to drive organic traffic to your website. A well optimized website is important so make sure you hire some good agency and free Website SEO Analysis done before you start putting in your efforts on SEO side. Improved search engine rankings achieved through SEO link building service UK lead to enhanced brand exposure and wider audience reach.
Here’s why……
Quick guide on how to use Evernote to stay on top of emerging trends
What is the process I use to keep up and /or uncover emerging trends and what tools do I use? Previously, I’ve written about how to create an insights bank using Evernote. Here I’ll expand on that initial idea, with a quick guide on how you can stay on top of emerging trends, as well as building your own sense making capability, to make sure you don’t get caught off guard.
Why do successful companies fail? Because they miss the future. But, companies don’t fail because they choose the wrong course, they fail because they can’t imagine a better one.
How does trend spotting fit into an organization’s future?
Innovators either create trends that change the world, or take advantage of emerging ones. Trend spotting is a very important innovation skill, and one that the vast majority of companies outsource to trend hunting firm; sometimes with no benefit.
This is a valid strategy, but a I’d recommend you don’t bet on it because most organizations have access to the same information those trend hunting firms are selling. More strategic for you is to develop your own capability for detecting and taking action on trends.
Detecting trends is a similar exercise to how you look for tension points to uncover opportunities for innovation; you attentively look for what at some point could become a huge problem.
What is empathy?
What happens when #neuroscience meets #anthropology to talk #empathy? We found out in Boston. | http://t.co/E8g5sSPPOM
— SEEK Company (@theSEEKco) February 17, 2014
What happens is that you get some very abstract conversations about what empathy is, nevertheless it is an interesting and important topic. Featuring Dr. Marco Iacoboni, Dr. Mary Hellen Immordino-Yang, Dr. Robert Weller, Dr. Adam Seligman, Leslie Jamison and Ben Doepke & the SEEK company.…
For innovation: Uncommon insights come from uncommon places
This is part one of the series on how to leave small thinking behind. In this first post, I’ll show you a simple technique for coming up with radical ideas. In the second part, you’ll learn how to evaluate ideas so they don’t fit into “me-too” territory. In part three, I’ll tell you how to determine which ideas might work.
Perception separates the innovator from the imitator. So, a shift in perspective is all that is needed to see opportunities for new offerings. Here is one creative approach to do that…
One of the challenges of coming up with unconventional ideas is the weight of past ideas. Not just the ones you’ve applied, but also the ones you’ve seen, heard, tasted, smelled and felt, all of these are in your memory. You see, what we have stored in our heads is just as much a blocker of uncommon ideas as is your boss not giving you permission to go wild.
This is why the first 15 – 30 you come up with are always going to be very obvious. They are stuff you’ve already seen before. To get to the good stuff you have force your brain to come up with more. But this is quite hard and takes some time for many to do…
But let’s suppose you don’t have the time to sit down and make a list of 50 – 100 different ideas on how to solve a pressing challenge. What’s a quick way to shake things up?…