We need tools to manage our thoughts, data, information and knowledge to be able to find insights. A bit of structure and system could benefit you when seeking new ideas – and keeping track of them!
What’s an Insight Bank?
For practical purposes, I’ll tell you how I use Evernote to store insights.
From Brain Bank to Insight Bank
For me, an insight bank is where you keep observations about customer/client attitude changes, noticeable problems and/or problems that are not there yet but you see coming. This helps you organize your thoughts and connect the dots. (P.S. A better tool would be a combination of Evernote + MindManager. If you want to partner to build one, let me know!).
I use Evernote as both an Idea and Insight Bank. Here’s my breakdown of the folders I have:
- Brain Bank. This is where I store ideas of whatever pops into my mind.
- Clip Screens. Here I store screenshots of things I notice on the web as well as pictures I take with my camera.
- DailyNotes. Here I store text snippets from articles, blog posts, etd. Or notes I take about things I notice.
- ToWatchOutFor. Here I store notes of things I think are emerging but are not necessarily clear that need my constant attention.
Every weekend I go over these folders one by one. I then synthesize all those notes and write them on my “WeeklyNotes” folder. This folder has less files.
This system is in Beta. It is a work in progress and I tweak it constantly. The system is not limited to Evernote though. The benefits of using Evernote are amazing. But it should not end there. I still think we need better tools.
For example, I’ve recently started using Storify to experiment with text snippets collection. I think it could become a great ‘dot connection’ tool if it were easier to use.
Do you have an Insight Bank? What tool(s) do you use? Evernote power user? Please share your thoughts.
- 10 Tips for Using Evernote Effectively (readwriteweb.com)