jorge barba

Hello my friend, welcome to the Game-Changer! A blog about innovation, new ideas and how the world is changing. I’m your host Jorge Barba, an Innovation Insurgent. You’re here because you’re interested in being or becoming a Game-Changer in everything you do. Let’s do it!

I’m CEO of Netek and I’m also the President of the Baja California Innovation Cluster.

I also work with startups and corporations. Need help reinventing your innovation capability, developing new growth platforms and revenue streams?

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AI Should Remove Effort, Not Humanity

Most businesses think they need to choose: automate for efficiency or keep humans for the “personal touch.” That’s the wrong problem entirely. The companies actually winning at customer experience aren’t making that choice. They’ve rebuilt their operations around a completely different model, one where AI and humans amplify each other through a continuous learning loop.

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Why People Will Still Matter in the AI Era

Why will people still matter in the AI era? The real question isn’t whether people will matter in the AI era. It’s whether most people are asking the wrong question entirely.

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AI Adoption Isn’t a Technology Problem, It’s a Courage Problem

You’re not unready for AI. You’re stalling. You’re waiting for more certainty, better case studies, clearer ROI models, but what you’re really waiting for is someone else to take the risk first. And every day you wait, someone in your industry is learning what you’re not. Here’s how businesses should actually approach AI adoption, based on what separates the 5% who succeed from the 95% who fail:

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Creativity, entrepreneurship, Innovation, Leadership

Creativity Doesn’t Need Boredom. It Needs Slack.

by  in Creativity, entrepreneurship, Innovation, Leadership
Executives keep asking me the same question: if we automate away the boring work, will our people lose their creative edge? I understand the concern. A recent Wall Street Journal article captured it perfectly, arguing that delegating mundane tasks to AI eliminates the very boredom that sparks creativity. Fewer dull moments means fewer breakthroughs.