jorge barba

Hello my friend, welcome to the Game-Changer! A blog about innovation, new ideas and how the world is changing. I’m your host Jorge Barba, an Innovation Insurgent. You’re here because you’re interested in being or becoming a Game-Changer in everything you do. Let’s do it!

I’m CEO of Netek and I’m also the President of the Baja California Innovation Cluster.

I also work with startups and corporations. Need help reinventing your innovation capability, developing new growth platforms and revenue streams?

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LET’S TALK

Rise of the Resistance: Innovation Lessons from Disney’s Immersive Experience

I had the pleasure of returning to Disneyland with my family this Easter Sunday. My sister and I took our parents, who hadn’t visited the park in six years, which meant they were in for some incredible surprises with the newer attractions. The one experience I was most excited to share with them was Star Wars: Rise of the Resistance.

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Shopify’s AI Mandate: Adapt or Be Left Behind

In a revealing internal memo that recently surfaced, Shopify CEO Tobias Lütke delivered a clear message to his team: AI usage is no longer optional; it’s a baseline expectation for everyone at the company. This directive signals a significant shift in how major tech companies approach AI integration and offers valuable insights for professionals across industries.

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Creativity, entrepreneurship, Innovation, Leadership

The Curiosity Gap: Why Some Leaders Miss Breakthrough Ideas

by  in Creativity, entrepreneurship, Innovation, Leadership
You might be missing breakthroughs. Here’s why… A few years ago, I managed operations for my father’s screen-printing business. We faced a persistent challenge: lead times. Clients called weekly, anxiously asking if we could deliver on time. Rather than seeing this as merely frustrating, I recognized an opportunity for improvement.