Tag Archives: made to stick

6 simple questions that yield better decisions

decisive bookHow can we become better at making decisions? There is wide literature, blogs and books on the topic of decision making , and you wouldn’t go wrong reading most of them. How and why we make the decision we make is one topic I believe we would all do well know about more because it influences everything we do.

The most recent books about decision making I’ve read is Decisive by the Heath Brothers, authors of Made To Stick and Switch. I’m a huge fan of them because they take on interesting topics, and they make the content interesting and useful to any type of reader. With that said, I’m subscribed to their newsletter and yesterday I got a nugget of information in a series of questions that appear, in some way or another, in their latest book about decision making.

Remember, everything is a matter of perspective. So, if you’re struggling with a decision, see if any of the following questions helps you see differently.

So what? Finding a hook for your idea is an innovation imperative

Innovative ideas, initiatives, products, culture transformations, have little chance to succeed if they aren’t enabled by smart communications. And it all starts with a simple and easily understood message. 

I’m in the process (pre-production) of co-producing a film with a Director friend of mine. The idea for the film wasn’t mine, so one of the first things I asked him after I read the script was: what’s the hook?

That was at the end of October last year. To this day, that question remains unanswered. And as we’ve been casting for the last two weeks, most of the actors have asked us the same question: what’s the hook?