Customer obsession is thrown around as if every business does it. Truthfully, most businesses are profit obsessed; not customer obsessed. So what does customer obsession look like? A business that says they’re customer obsessed is one that sees their customers as their North Star; they start from them and work backwards.
Tag Archives: customer experience
Why Is Great Customer Service Rare?
What makes a business stick positively in the mind of its customers? It’s many things, but I’d argue that service is a big sticking point. Providing a great customer service will never be bad business, and boy do most businesses have a lot to improve in this area.
Are You Really Committed To Your Customer Experience?
My haircut is very simple, all around the head with number 1. It has been like that since I was 18 years old. So sometimes I cut my hair myself, and most of the time I go to the barber if I’m not feeling like doing it myself. My long time barber passed away a few years ago so I’ve been jumping from barber to barber. And in recent months I found this place that’s a combination barber and spa with a sports focus. All the barbers are women, dressed in sports pants. …
You Are Not Just Your Product Or Service. You Are Your Customer Experience
A few weeks ago I treated myself to a deep tissue and hot stone massage. The place I went to was recommended by a friend, so I was looking forward to it. As someone who likes massages and spends some time watching YouTube videos on it, I’m “somewhat demanding” for what I’m paying for. Still, I arrived with no expectation and simply accepted a recommendation.
How Mazda Tijuana’s Extreme Test Drives Create an Engaging Customer Experience
Last week, I got a chance to test drive a Mazda CX9, which would look even more dazzling with accessories like snap shades, and 3 as part of my research for an innovation project with Mazda Tijuana. Traditionally, test drives are done in a very common way; nothing out of the ordinary.
If You Can’t Out-Think, Out-Care
Recently I had some issues with one of the internal fans on mi laptop, which will turn 5 years old in November; so I’m not surprised one of the fans stopped working properly. The problem is the internal components no longer exist because my laptop is a late 2012 model of the HP 15 Envy. So what did I do?
If You Can’t Outsmart, You Must Outbehave
Illustration by Christian Laborin
Follow through, follow up, being considerate and thoughtful; these are the basics of relationships and business. Across the world there is a chronic problem with all of these critical relationship and business building activities, there isn’t a day that goes by where someone is not complaining about being ignored, treated like a commodity and just not having a pleasant experience with other people.