When we think about businesses and their priorities, the customer often comes to mind as the top priority; we talk about being customer obsessed. However, successful companies that are customer obsessed put their employees first, with the belief that happy employees lead to happy customers.
In today’s competitive marketplace, companies are realizing that the customer experience is everything. However, what many companies are overlooking is the importance of aligning the employee experience with customer satisfaction. After all, happy employees are more likely to provide a positive customer experience, which leads to higher customer satisfaction and ultimately, increased profits.
Customer obsession is thrown around as if every business does it. Truthfully, most businesses are profit obsessed; not customer obsessed. So what does customer obsession look like? A business that says they’re customer obsessed is one that sees their customers as their North Star; they start from them and work backwards.
What makes a business stick positively in the mind of its customers? It’s many things, but I’d argue that service is a big sticking point. Providing a great customer service will never be bad business, and boy do most businesses have a lot to improve in this area.
My haircut is very simple, all around the head with number 1. It has been like that since I was 18 years old. So sometimes I cut my hair myself, and most of the time I go to the barber if I’m not feeling like doing it myself. My long time barber passed away a few years ago so I’ve been jumping from barber to barber. And in recent months I found this place that’s a combination barber and spa with a sports focus. All the barbers are women, dressed in sports pants. …
A few weeks ago I treated myself to a deep tissue and hot stone massage. The place I went to was recommended by a friend, so I was looking forward to it. As someone who likes massages and spends some time watching YouTube videos on it, I’m “somewhat demanding” for what I’m paying for. Still, I arrived with no expectation and simply accepted a recommendation.