Category Archives: Strategy

When should you begin trend-spotting?

Most of the Innovation Consultants I know, advice businesses on doing trend-spotting as part of the innovation process. I also insist on doing the same because like creative thinking, I believe trendspotting isn’t a one time activity.

It is not a “communicate and forget it” activity. It is an ongoing activity.

3 Ways to help customers win

“It’s not enough that we win; all others must lose.” – Larry Ellison

Heard this one yesterday. I’m all in for competition, but business isn’t about war (at some point I used to think like Genghis Khan too). It isn’t about beating competitors just for the heck of it. I find this focus on competing to beat competitors ridiculous.

The focus SHOULD be on the customer winning.

The Table of Strategic Elements: Visualize and Create New Strategies

Creativity is all about combining different ideas. It’s elements, its attributes. They can all be combined to create something new. Here’s something interesting, a basic table to visualize strategies:

 

Table of Strategic Elements

Created by Adobe’s Chief Strategist, Mark Randall, the “Table of Strategic Elements,” lets him analyze existing companies to identify new combinations. He has identified 14 “elements” ranging from bD, (big data), through Ga, (Gamification), to Ad, (advertising).

Are you applying as fast as you are learning?

A few weeks go, Bill Taylor (@practicallyrad) asked: Are you learning as fast as the world is changing?

Next question is: Are you applying as fast as you are learning?

Here’s what I’ve noticed for awhile since I’ve been on Twitter, but became a little more obvious to me in the last few weeks: Those of us who spend time on Twitter, are a lot more cognitively accelerated than those who are not.

Case in point: My Mix group I told you about. They are interesting people, and have a lot of things to talk about. But none of them have a Twitter account. Or a blog. And it dawned on me that by only meeting once per month, that this isn’t going to change anytime soon.

For example, One of the Co-Founders of Serena Healthcare, who also in the group, provided me with another insight. Here’s a guy who takes mindmap notes on his iPad as you are speaking. And if he doesn’t have his iPad, he takes notes on his laptop as you are explaining things to him. But you know what? For all his note taking abilities, he doesn’t have or want a Twitter account because he feels overwhelmed by its fast paced nature.

What?

This guy’s mind moves fast. But apparently not fast enough.

So does that mean that we, ‘The Twitterati’, are a special bunch? I know some people who think so. They tell me that Twitter is for intellectuals, not for the lazy minded. Twitter is a fire-hose of knowledge no doubt (if you filter it becomes even more apparent), but that’s not where the discussion should stop.

Every strategy should Make a Difference

Isn’t it kind of old to see the word ‘differentiate’ on proposals? I mean, any strategy should be different. And adding the words ‘different’ to proposals doesn’t necessarily make it different. Difference is in the actions. Not the words.

Here’s a thought: Let’s frame differentiation as creating memories.

Look at the video below: