Tag Archives: Pivot

The Pivot?

It’s funny how we humans assign different names to concepts that have existed for a long time. We coin new terms that embody old concepts. Take the concept of ‘The Pivot‘.

It’s become the new buzzword in Entrepreneurship circles thanks to Eric Ries and his Lean Startup concept:

Lean startup guru Eric Ries recommends that start-ups refine their business models through small tweaks—or pivots.