Businesses shouldn’t just solve problems; they should create experiences that transform how customers feel and behave. Having a unique and memorable customer experience is one of the most powerful ways to build a brand. Your brand is the promise you make. Your customer experience is how you deliver on that promise.
Tag Archives: entrepreneurship
The Standards You Choose to Reinforce Become Your Culture
Many years ago, I was invited to advise a large educational publishing company in Mexico. I met with the Director of Publishing. We had met the year before, after he attended one of my innovation workshops. We exchanged pleasantries, talked about his goals, and eventually he told me what he was looking for.
If You’re Just Applying AI To An Inefficient Process, You’re Automating Inefficiency
If you’re just applying AI to an inefficient process, you’re automating inefficiency. A while back, I shared a process mapping framework to help identify where AI can create the most value.
So What?
Nobody buys AI. Nobody buys innovation. They buy better outcomes.
Are You Inviting or Blocking Ideas?
There’s a tell. It usually comes early in a conversation, before the idea has even fully landed. It sounds like: “We’re not doing that.” “That’s not how we operate.” “We’ve already decided.”
Are Expensive Frontier Models Necessary for Everything?
Don’t use frontier models for non-frontier problems. That’s it.
Stop Chasing AI Productivity. Start Solving Constraints.
A business leader I spoke with recently described his company’s AI strategy in one sentence: “By the end of this quarter, we want to achieve a 10% uplift in productivity using AI.”