Cooking (Photo credit: omarbercor)

What if you could predict with certainty that people will love your new product or service? What if there was a huge scoreboard that would tell you that a massive amount of people will like what you are cooking up before the expensive launch? Business owners, and managers, tell me that they would love to know that whatever they are cooking up will work with certainty. This is a fallacy.

I’ve also heard managers say, as you have, that they much rather copy competitors than taking the lead themselves to avoid failure. Not surprising in my neck of the woods…

So, what does one tell these people and organizations? The current line of thinking is that one should “fail fast”. But this line of thinking has gone overboard. Some believe that “failure thinking” should be accepted. Let me make it clear: failure isn’t the goal. It is learning.…