
Illustration by Christian Laborin
If you ever meet me, know that I’m a giver. I really like understanding and helping people, it makes me feel good. I’m the type of person who needs to feel someone’s pain, so it’s natural for me to want mind meld and have a heart to heart with someone. I just can’t discard someone’s pain as if I’m the most important person in the world! …


Last year I advised a restaurant owner on customer experience strategy for his restaurant. He had previously done benchmarking against other restaurants, but felt and knew he was missing something more deeper, something that would stick with people. Being a giver by nature, he wanted that same attitude to be part of the day to day operation; he felt that was missing. 
An organization’s value proposition is its promise. How many really deliver or exceed on their promise?