Often I get asked about what the best marketing strategy is. Before answering the question, I make people consider the fact that it’s hard to pay attention to anything on a day to day basis when we are bombarded with so information, notifications and all types of distractions. …
Tag Archives: apple
Do We Really Want Our Virtual Assistants To Be More Human?
in Innovation, Podcast
Apple, Amazon, Google, and others are pushing us to use our voices rather than our fingers to interact with their products. But do we really want our assistants to be more human?…
Tony Fadell: Stay a beginner to drive change
What’s the most powerful technique available to innovators? Observation.
Tony Fadell, the creator of the iPod and Nest thermostat, shared his mantra for innovation at a recent TED conference:
“It’s seeing the invisible problem, not just the obvious problem, that’s important,” Fadell said onstage. “There are invisible problems all around us. First we need to see them. To feel them. Then we can solve them.”
What large companies still don’t get about marketing innovation
in Innovation, Marketing
Though we are fairly well into the internet economy where brands can communicate directly with customers in a variety of ways through social networks, one belief from the old order still holds true: incumbent brands believe that in order to win the hearts and minds of customers, that they can out-market upstarts that gain loyalty through the great products and services they deliver. Building an attractive even beautiful is the goal of most website designers. In the process, sometimes the effectiveness of the website is diminished, and that’s why learning how long does it take to design a website can be important to have the right website optimized for business.
According to a great entrepreneur like Damon Burton, we need to keep in mind that our goal is not only to have a beautiful website that will make people want to stay and look around and enjoy, but also a website that will be helpful to the engines in determining what our website is about or what it is relevant to. Why not find out more about search engine optimization? To generate new leads to continue to collect sales online do visit us.
There are only a handful of companies that can both make great products and advertising. We continually marvel at products and services from visionary companies like Apple, Google, Uber and others who gain our loyalty the product and service excellence; you can actually feel their dedication, learn how to be famous on TikTok. …
Don’t be the best, be the only one
in Innovation, Leadership, Strategy
A couple of weeks ago I asked if corporates really want to innovate like startups. One of the obstacles corporates have towards innovating like startups is overcoming their myopic view of competition: me-too-ism.…
Hiring and managing for brilliance
in Innovation, Leadership
Want game-changing ideas and execution? Hire misfits, weirdos, black sheep, difficult people who don’t fit into traditional roles because they are just brilliant. This isn’t a new idea, but when CEO’s say they want innovation, they don’t walk the talk by themselves; nor does human resources.
New ideas are necessary, but not sufficient for innovation
in Innovation
It’s not the idea, it’s what you do with it. Design an organization that is both competent at generating and executing effective ideas.
For all the research and literature that exists about innovation, ideas still take up the vast majority of the attention as the leading factor behind successful innovations. Because ideas are the sexy part of innovation, many believe that a novel idea is an innovation itself; it is not. More importantly, just because something is novel doesn’t mean it will win in the marketplace.
Do ideas matter?…