Often I get asked about what the best marketing strategy is. Before answering the question, I make people consider the fact that it’s hard to pay attention to anything on a day to day basis when we are bombarded with so information, notifications and all types of distractions. …
Tag Archives: steve jobs
If You Don’t Value Brilliance, You Don’t Value Innovation
Talent hits a target no one else can hit, genius hits a target no one else can see. In a perfect situation, you have both on your side. On most situation, you have neither.
No traditionally managed corporation would ever hire a Steve Jobs, Elon Musk or Larry Page type of person. Why? Because genius needs to be left alone, to be unleashed, to operate in chaos. And corporations want to put a leash on anything that challenges the status quo; they are afraid of genius because they can’t predict and control it.
But, black sheep are precisely the type of people you need if you truly want to innovate. It’s the truth.…
Remember to be bold
What’s the boldest thing you’ve done in the last month? How about last week? I’m assuming your answer is “I don’t know what you mean by bold”.
You are not alone.
We live in a world where it’s easy to sit on the sidelines and criticize others for trying brave and untried that probably won’t achieve their desired result. This is what most analysts do, and it’s also what most business leaders do; they’re not bold.…
Freedom to experiment is the best employee educational program you’ll ever have
While most everyone has their own perspective about what makes up a solid foundation for innovation inside organizations, one of the key ingredients necessary for innovation to happen in any type of environment is freedom.…
Don’t be the best, be the only one
A couple of weeks ago I asked if corporates really want to innovate like startups. One of the obstacles corporates have towards innovating like startups is overcoming their myopic view of competition: me-too-ism.…
For innovation: Herd your black sheep
Let’s take the topic of success leading to failure…
Success breeds complacency because it hides problems, which eventually leads to failure. When success hides problems, what do you do?
You don’t repeat the same formula that worked for you before. Instead, you shake things up as Pixar’s Brad Bird did when taking on The Incredibles.
A few years ago, The McKinsey Quaterly asked: what does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? Apparently, a lot.…
Why do successful companies fail?
Question-to-innovate Series: This the thirtieth of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know.
Success hides problems. – Ed Catmull, President of Pixar
This is a question that really interests me, and spend quite some time thinking and contemplating this question. And it doesn’t necessarily have to be an organization, but a person. It is the reason why I worship companies like Disney and Pixar, and people like Michael Jordan and Madonna, they’ve overcome the trap of complacency.
And that, is what I believe it all comes down to: complacency.
This question, doesn’t just interest me, it is a question that puzzles many, but not most. Ed Catmull is one that was puzzled, and figured it out, by why so many successful companies ultimately failed. “I’m thinking, ‘If we’re ever successful, how do I keep from falling into the traps these companies are falling into?” he recalled in a recent lecture at Stanford Business School.…