Category Archives: Innovation

Law of innovation inertia

Imagine if two people were given the same slides, reports, diagrams and the like, and were told to craft a unique strategy for the company. To do that, both would be put in separate rooms where they will be given 4 hours to work. After the 4 hours, both people come out from their respective room and present the same conclusion.

There are two ways to look at a situation like this:

Visualizing Your Way To Changing How You Think & Work

A couple of weeks ago I interviewed John Caswell and Hazel Tiffany of Group Partners on How Visualization Provides Strategic Ways To Solve Business Challenges. This is a guest post by John Caswell.

In 2001 few people understood our work nor why visualization was so important in the business of transformation, change and strategy.

A lot of smart people didn’t even think it was an idea worth listening to.
But we were stubborn because we were passionate about visualization’s power to create meaning…

We’ve learned a lot since then – and we’re still stubborn – but people are wiser and more clued into the power of it.

As you read the stories below please don’t think we’re against words, we’re only against them being used to deceive and mislead. Please don’t think we have it in for numbers, only their soporific effect on those who don’t use them to do anything.

And don’t misunderstand either our use of the word visual. In our book it means using all the visual weaponry at our disposal – everything symbolic, diagrammatic, immersive and viewable that increases the transfer of meaning and purpose between us humans. Used in ways that engage and enlighten us.

How are you denying yourself of adding more value to your customer?

So, anytime a new service pops up, I jump on to experiment. Enter Fiverr, where you can find gigs/help starting at $5. Being that I’m looking to create a multifunction widget for my blog, I saw it as an opportunity to go to Fiverr and find someone who could do what I need for $5.

On Fiverr, I saw a dude who “sells himself” as a WordPress Guru. So, I thought he should know. Turns out he hasn’t even heard about https://websitehosting.com. But, if he’s a WordPress Guru, then he should know people who can do this specific job that I’m asking for. Right?

The best solution is to hire a team of knowledgeable professionals WordPress design services whose expertise in the platform allows them to adapt and modify your WordPress site to your individual design and technology needs quickly and efficiently.

Nope.

If you don’t like how things are done, tell a different story

If you don't like where you are going change your direction

A typical marketing and sales person recently asked me why I don’t place ads on my blog to generate additional revenue. Being that this blog gets between 6K – 9K visits/month, I’m in a very good position to do so (I have gotten requests from companies to place ads). But, I don’t want to place ads.

I simply don’t like advertising. And, generating revenue from ads is not a narrative I want to be a part of.

When he heard my response, he thought I was crazy. In his own words: that is not smart.