Everyone knows who Michael Jordan and Kobe Bryant are. But, do you know who was their trainer throughout their careers? Their trainer was Tim Grover. Tim knows a lot about winning from having spent so much time with the best of the best athletes.
Tag Archives: michael jordan
Air Jordan: How Nike Created A Brand That Drives Culture
According to Nike Inc.’s fourth-quarter 2018 earnings release on June 28, the company reported that Jordan brand revenue was down 8% to $2.86 billion this year versus $3.1 billion in the same period last year. Some argue that Jordan Brand’s popularity is waning. But that’s still a lot of money from just one brand. And the main revenue driver are Air Jordan sneakers. But AJ’s are more than sneakers, they’re cultural objects that are worn just as much outside a basketball court as inside of it.
Here’s how to take something ordinary and make it extraordinary
Though the old Be Like Mike ads are cultural icons, Gatorade has found a way to make them more interesting. …
Are all innovators alike?
Nuances and details are lost in the sea of bullshit that is media and human irrationality, and an outcome is one of the most dangerous things humans do: build people up to more than they probably are.
Sure, the world needs heroes that carry a positive narrative that others can latch on to and get inspired to make a story of their own. My heroes are Michael Jackson and Michael Jordan. You have your own, for your own personal reasons.
And just like you and I have our own motivations for why we do something, what we do and how we do it; so do other potential innovators.
Truth is, that in a world where people are fitted into boxes, everyone has their own creative style. Some people are more systematic than others, and some of us are more intuitive. I believe that failing to understand this distinction between people is a huge innovation obstacle!…
Start great, end epically
People have short-term memory, so we tend to only remember the end of an experience. This is a critical insight for experience innovators (aren’t we all?), because we don’t take the time to take a step back and look at the big picture.…