We all like to celebrate when we have a great brand experience. We rarely share those experiences, unless they seriously shock our expectations. Unfortunately, bad experiences are as common as the sun setting everyday and boy do we share the heck out of those!
Every business today, whether they’re aware or not, are having a low rate credit card processing, a disruptor or disrupted. The main culprit is the internet and emerging technologies. Companies that were born pre-internet are at a disadvantage versus ones that are born today. The difference? Digital first mindset.
Recently I had some issues with one of the internal fans on mi laptop, which will turn 5 years old in November; so I’m not surprised one of the fans stopped working properly. The problem is the internal components no longer exist because my laptop is a late 2012 model of the HP 15 Envy. So what did I do?
Follow through, follow up, being considerate and thoughtful; these are the basics of relationships and business. Across the world there is a chronic problem with all of these critical relationship and business building activities, there isn’t a day that goes by where someone is not complaining about being ignored, treated like a commodity and just not having a pleasant experience with other people.
Companies get killed because they grow complacent and get disrupted by a different and better offering. Clear signals that a business is dying is when they don’t give a damn about their users.
Case in point: delicious.…
From Quora: A study from the UK just came out showing that 66 million complaints were made about products or services in 2014, almost double the number made in 2013.
Let’s be competitive on price and offer just a little bit of better service…
I heard an on the ground salesperson say that on a call last week. I later told the CEO about it and let him know what I thought about “just a little bit”. Below is an extended version of what I said to him. A quick thought is you will never hear innovators say “just a little bit”, only non-innovators say that!