A couple of weeks ago I interviewed John Caswell and Hazel Tiffany of Group Partners on How Visualization Provides Strategic Ways To Solve Business Challenges. This is a guest post by John Caswell.

In 2001 few people understood our work nor why visualization was so important in the business of transformation, change and strategy.

A lot of smart people didn’t even think it was an idea worth listening to.
But we were stubborn because we were passionate about visualization’s power to create meaning…

We’ve learned a lot since then – and we’re still stubborn – but people are wiser and more clued into the power of it.

As you read the stories below please don’t think we’re against words, we’re only against them being used to deceive and mislead. Please don’t think we have it in for numbers, only their soporific effect on those who don’t use them to do anything.

And don’t misunderstand either our use of the word visual. In our book it means using all the visual weaponry at our disposal – everything symbolic, diagrammatic, immersive and viewable that increases the transfer of meaning and purpose between us humans. Used in ways that engage and enlighten us.…