Survival in the 21st century demands a ceaseless obsession with your customers and with the possibilities that new technologies can offer them. When hiring or collaborating, we want to work with the most talented people. But have you ever thought about the most obsessive? Unlike naturally talented people, the most obsessive will challenge you and make you better. …
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Start great, end epically
People have short-term memory, so we tend to only remember the end of an experience. This is a critical insight for experience innovators (aren’t we all?), because we don’t take the time to take a step back and look at the big picture.…