Archive for: November, 2010

Thank you for reading The Game Changer blog

I want to thank you for reading, commenting, retweeting and adding to the discussions we’ve had here in the last few months. October was a record breaking month for the Game-Changer blog!

I also want to thank for contributing his valuable guest posts to the Game-Changer because he’s a got a lot to do this with this no doubt.

Again, thank you for your time.

Innovation posts of the week: Don’t ask for too much change

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we just decided to go

Is innovation a matter of will?

we just decided to go

“Where there’s a will there’s a way.”

Most of the discussion around innovation revolves around strategies, tactics and the abilities organizations need to develop to do so, but not much is said about an organizations starting point: purpose.

Whether it’s incremental or radical innovation, most organizations do none. I know, and I’m sure you do to, organizations full of very smart people with great ability but zero desire to ‘innovate’. Here we are thinking they should be tearing up, but no. Yet here we are writing/talking about specific tactics to be innovative, yet most of the time what it comes down to is if an organization decides to do it.

No doubt ability has a lot to do with one’s or a group’s ability to innovate. But, what about will? A deep sense of purpose and determined by one’s own choice.

Innovation posts of the week: Hybrid Thinking

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Why culture matters

Last week I was dinning at an Italian restaurant with my family. Our waiter was very courteous, by pure observation I could tell he stood out from the rest of the waiters in that restaurant. Two days later I dined at a ‘similar’ Italian restaurant with a few friends, and to my surprise got served by the same waiter that served me days earlier at the other restaurant.

What gives?

You should never have to worry about…

Not having to worry about ‘x’ sounds too good to be true. Yet what if your value proposition was really focused on doing exactly that for customers or clients?

There aren’t a lot of companies ‘doing’ it so I was surprised to see what Box.net founder Aaron Levie said about his company’s intent:

“We’re moving toward a future where storage isn’t an issue,” Levie said. “You should never have to worry about how much storage you use.”

Take this example and apply it to something else. What if you never had to worry about having bad customer service? Ever! Wouldn’t that proposition really intrigue you? Of course it does.

Radicalize your strategy

Now apply it to your own offering. Think about an extreme version of your offering and stretch it to the point you may go bankrupt because you’ll be so focused on ‘eliminating worries’ that your customers will thank you for it!

Next, scale it back a little to the point where it generates interest and you can come up with ways to make it work.

Radical doesn’t mean risky, it means impact!

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