“If you think design thinking is a cookie-cutter, templatised way to “safely” be creative, think again.” Absolutely! This is a quote from my friend Sunil Malhotra. It’s a topic we’ve talked about extensively, and one that still gets talked about it.
Earlier in the week I was having a conversation with a friend who asked me about problem solving. He wanted to know my thoughts on the best way to learn how to solve problems. My response: If you want to learn about problem solving, learn from designers.
Just like innovation and artificial intelligence, design thinking is a buzzword. There is a cottage industry of practitioners who, with good intention or not, are hoping to get their pockets full from enterprises who want a step by step process that reduces the uncertainty behind innovation.
Check out this insight:
— Brian Tracy (@BrianTracy) August 20, 2016
The same holds true for innovation: Innovation tools can’t help if you don’t have certain skills mastered.…
Design thinking. is it a methodology, mindset, trend, the new must in business acumen, or all of the above?
Regardless of your interpretation, it has been around for quite a while. The bottom-line is most leaders still don’t understand how exactly it helps improve or drive new business outcomes.
Want to know what customers want? Ask them, but don’t believe them; rather observe them in their environment.
It’s the best way because potential customers can answer this question better than any self-proclaimed marketing experts can with their fancy reports, focus groups and all.
It’s the worst because customers don’t really know what they want. They know what their problems are, what they like, and what they don’t need. But they don’t know what you can develop for them that they really want. Don’t believe them if they tell you; they have less imagination than you do.…
The titles of this post might seem a little simplistic, and to a certain degree it is because it isn’t that easy. But, let’s consider the following story:
Ten years ago, Diane Brown found herself in a dreary hospital room, shocked that this kind of bleak environment was supposed to help her get well. Using her art-world connections, she persuaded a few friends to liven up some of these walls. A decade later, RxART is a thriving nonprofit that brings the work of world-class artists to patients whose spirits are lifted by the presence of colorful, inspirational contemporary art in their daily lives. Since then, artists like Jeff Koons, Matthew Ritchie, Alexis Rockman and William Wegman have lent their expertise to hospitals across the country.