Tag Archives: design thinking

Start With The Customer Problem, Not The Technology

Generative AI is still looking for its killer app. Sure, there is a niche number of people getting great results using LLMs for work and other activities to be more efficient and productive. Still, most of the existing generative AI solutions out there are hunting for a problem to solve.

Design Thinking Is Not A Safe Way To Be Creative

“If you think design thinking is a cookie-cutter, templatised way to “safely” be creative, think again.” Absolutely! This is a quote from my friend Sunil Malhotra. It’s a topic we’ve talked about extensively, and one that still gets talked about it.

Demystifying Design Thinking with Sunil Malhotra

Demystifying Design Thinking with Sunil Malhotra

Just like innovation and artificial intelligence, design thinking is a buzzword. There is a cottage industry of practitioners who, with good intention or not, are hoping to get their pockets full from enterprises who want a step by step process that reduces the uncertainty behind innovation.

Until You Have Creative Skills, Innovation Tools Are Useless

CreativityCheck out this insight:

The same holds true for innovation: Innovation tools can’t help if you don’t have certain skills mastered.

Design As Strategy: How Design Can Improve Your Business Outcomes

design as strategy

Design thinking. is it a methodology, mindset, trend, the new must in business acumen, or all of the above?

Regardless of your interpretation, it has been around for quite a while. The bottom-line is most leaders still don’t understand how exactly it helps improve or drive new business outcomes. If you will like to have some help understanding this, check with Bob Bratt.

Why?

The best—and the worst—way of learning about market demand is to ask the customer

experimentation leads to innovationWant to know what customers want? Ask them, but don’t believe them; rather observe them in their environment.

It’s the best way because potential customers can answer this question better than any self-proclaimed marketing experts can with their fancy reports, focus groups and all.

It’s the worst because customers don’t really know what they want. They know what their problems are, what they like, and what they don’t need. But they don’t know what you can develop for them that they really want. Don’t believe them if they tell you; they have less imagination than you do.