Tag Archives: Aaron Levie

You should never have to worry about…

Not having to worry about ‘x’ sounds too good to be true. Yet what if your value proposition was really focused on doing exactly that for customers or clients?

There aren’t a lot of companies ‘doing’ it so I was surprised to see what Box.net founder Aaron Levie said about his company’s intent:

“We’re moving toward a future where storage isn’t an issue,” Levie said. “You should never have to worry about how much storage you use.”

Take this example and apply it to something else. What if you never had to worry about having bad customer service? Ever! Wouldn’t that proposition really intrigue you? Of course it does.

Radicalize your strategy

Now apply it to your own offering. Think about an extreme version of your offering and stretch it to the point you may go bankrupt because you’ll be so focused on ‘eliminating worries’ that your customers will thank you for it!

Next, scale it back a little to the point where it generates interest and you can come up with ways to make it work.

Radical doesn’t mean risky, it means impact!

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