Though the old Be Like Mike ads are cultural icons, Gatorade has found a way to make them more interesting. …
Nuances and details are lost in the sea of bullshit that is media and human irrationality, and an outcome is one of the most dangerous things humans do: build people up to more than they probably are.
Sure, the world needs heroes that carry a positive narrative that others can latch on to and get inspired to make a story of their own. My heroes are Michael Jackson and Michael Jordan. You have your own, for your own personal reasons.
And just like you and I have our own motivations for why we do something, what we do and how we do it; so do other potential innovators.
Truth is, that in a world where people are fitted into boxes, everyone has their own creative style. Some people are more systematic than others, and some of us are more intuitive. I believe that failing to understand this distinction between people is a huge innovation obstacle!…
People have short-term memory, so we tend to only remember the end of an experience. This is a critical insight for experience innovators (aren’t we all?), because we don’t take the time to take a step back and look at the big picture.…
I don’t have just one, but a few. My favorite quotes about innovation come from people who are not in the business of innovation. They are not Captains of Industry. What they are, is cultural icons. Both these people are my heroes, and share the same two initials: MJ…
“Great work is done by people who are not afraid to be great.” – Fernando Flores
This post was inspired by an interaction I had with a fellow down in Mexico and it reminded me that inspiration really has a price down here. Damn we have so much room for breakthrough!
My approach to everything is: You’re either great or your not. Period.
I have a poster in my room that reminds me of the importance of inspiration and delivering your best everyday. I also have a poster of a person whom I think embodies greatness in his craft and that man is Michael Jordan. Yet as powerful as inspiration is, a question I have trouble digesting is: Why is it that most people/businesses put inspiration in the backseat?
Commodities = no inspiration
Does doing your best work depend on the number on the check? Are you inspired more by a bigger number than the possibility of doing something unique? If it does then you’re a commodity my friend, it’s that simple, because anybody can do what you do and the only difference between you and someone else is your first and last name.
Being great means a lot of things but it doesn’t mean that ‘numbers’ determine your overall attitude. There’s no ‘if-then’ to do your best!
Labor has a price but inspiration? Please!
Do you think Picasso’s most famous paintings came from the thought that he might make more ‘numbers’ for it? Do you think Walt Disney was thinking about how much money he was going to make when he dreamed up Disneyland? Do you think Michael Jackson put a price on his songs before he produced them?
Don’t get me wrong getting paid your worth is important but there’s a BIG difference between ‘commodity thinking’ and ‘innovative thinking’ and that’s pure motivation, passion, inspiration. You don’t need to be pushed because you’re already pushing for something better!
Inspiration in a few places. Commodities everywhere.
Just like the offline world the web is full of commodities, how do we de-commoditize it? Here are some questions that may ring a bell!
- Why is it that most products that are pushed to us through advertising are seen as irrelevant? Oh here’s a reason: Push = commodities.
- Why is it that only a handful of products and services get our attention and we get pulled to them like a magnet? Oh here’s a reason: Pull = great stuff.
Conclusion: We pay attention to great stuff and usually it comes charged with an emotional appeal. It provokes!
Here then lies our challenge: How do we inspire greatness? How do we get people to think passion first numbers second? How do we create great stuff that provokes?
Wooo! I needed to get that one off my chest and if you stuck around and made it all the way down here, I thank you!
You know we probably have better things to think about than this but I think most of the problems we encounter in the biz world (and everything else) have to do with lack of passion for what one does and more focus on the numbers. We’ve been programmed to think in terms of ‘make your numbers and thou shall be rewarded’ (how inspiring!) that passion gets flushed down the toilet!
Passion can’t be fabricated, it can’t be faked, it can’t be bought because it’s not a commodity. When one is inspired by what he does it shows, you attract attention, you provoke action, you bring out the best in others and all this turns into a virtuous cycle that keeps going and going and going and…
In writing this post I wrote down some questions that I ask myself unconsciously just like when I get a stomach ache when I encounter commodity behavior, without thinking. Feel free to add your own in the comments!
- Do you bring your best everyday no matter what?
- Do you make an impact?
- Do you contribute to the bigger picture not just yourself?
- Do you change the dynamics of the situation for the better?
- Do you make others care?
Thanks for reading 🙂
“Everything we create is just a product of recombination.”
What’s the inspiration behind the Air Jordan 2010?
The ability to see through your opponents and keep your intentions hidden. Just like in the world of design, in the world of Air Jordan’s the word inspiration comes up a lot. It’s safe to say that every single new Air Jordan has a distinct feature that borrowed from previous models to create the new one, and that is a key to their business strategy:
They’ve mastered the art of recombination.
Not only do they do it with the newer models but also with all the other extensions they’ve build around the Air Jordan’s such as the retro’s, TEAM and individual player models. I think the Jordan Brand is to the sneakers industry what Apple is to the tech industry mainly because both companies set out to reinvent whatever they do. Jordan’s reinvent the basketball shoe and Apple reinvents mmm well everything it comes into contact with.
Jordan’s are also about performance and with every new model there’s some innovation in that department but this focus on recombination has made Michael Jordan the first athlete to $1 Billion dlls. If you don’t believe me check out the history of the Air Jordan’s and you’ll see what I mean, a lot of transformational inspiration.
If there’s one thing you can learn from Air Jordan is they borrow ideas from themselves and from other sources and then combine them to come up with something entirely new all while maintaining a focus on style and performance.
Ask yourself: How can I make recombination part of my business strategy? Who can I borrow ideas from that can help me reach x objective?
Michael Jordan is yet again being criticized, this time for his Hall of Fame induction speech!
Someone Like You… trailer I think the people who are taking his ‘talk’ the wrong way don’t really know who MJ the person really is. If you’ve ever read any of his books or watched any of his interviews from his multiple Home videos you’ll understand why this ‘talk’ was typical MJ.
People have this expectation that these speeches should done in a certain way, thanking your mom, dad, kids, coaches, etc you get the point. We already know what to expect!
I do think he over talked on a few things such as the Jerry Krause stuff but I think he spoke from the heart and there’s nothing wrong with that, people should do it more often!
Michael’s stands out because he didn’t make a speech, he talked. He talked about why he feels he got to the HOF, his competitive drive got him there.
He said thanks as Michael Jordan…