Though the old Be Like Mike ads are cultural icons, Gatorade has found a way to make them more interesting.
VIDEO: @Gatorade brought back the awesome #BeLikeMike ads with 3 new versions http://t.co/FU5v0xJ8ZK pic.twitter.com/vbBFI1Qz76
— Bleacher Report (@BleacherReport) March 19, 2015
The above example is a good lesson in making the old look like new, in taking something and making it more interesting. How? By changing how people perceive it.
Bottom line: Make the common uncommon.
