It’s all a matter of perspective. Perspective is worth more than IQ. Cliche’s you’ve heard before; they true. Having and gaining perspective is part of growing up, few people take full control of enhacing it and most don’t.
Tag Archives: problem solving
5 reasons why ethnography is not going to become mainstream anytime soon
in Innovation
It seems that since design thinking and lean startup methodologies have a “talk to potential customers to validate” component, it may seem that ethnography is becoming mainstream.
It isn’t.
In my opinion, of all the innovation techniques available to an innovation practitioner, entrepreneur, marketer or business leader none is more important than getting out on the field and observing people in their domains. And, we have ways to go before this ever becomes mainstream.…
