Everyone knows who Michael Jordan and Kobe Bryant are. But, do you know who was their trainer throughout their careers? Their trainer was Tim Grover. Tim knows a lot about winning from having spent so much time with the best of the best athletes.
Tag Archives: michael jordan
Air Jordan: How Nike Created A Brand That Drives Culture
According to Nike Inc.’s fourth-quarter 2018 earnings release on June 28, the company reported that Jordan brand revenue was down 8% to $2.86 billion this year versus $3.1 billion in the same period last year. Some argue that Jordan Brand’s popularity is waning. But that’s still a lot of money from just one brand. And the main revenue driver are Air Jordan sneakers. But AJ’s are more than sneakers, they’re cultural objects that are worn just as much outside a basketball court as inside of it.
Here’s how to take something ordinary and make it extraordinary
Though the old Be Like Mike ads are cultural icons, Gatorade has found a way to make them more interesting. …
Are all innovators alike?
Nuances and details are lost in the sea of bullshit that is media and human irrationality, and an outcome is one of the most dangerous things humans do: build people up to more than they probably are.
Sure, the world needs heroes that carry a positive narrative that others can latch on to and get inspired to make a story of their own. My heroes are Michael Jackson and Michael Jordan. You have your own, for your own personal reasons.
And just like you and I have our own motivations for why we do something, what we do and how we do it; so do other potential innovators.
Truth is, that in a world where people are fitted into boxes, everyone has their own creative style. Some people are more systematic than others, and some of us are more intuitive. I believe that failing to understand this distinction between people is a huge innovation obstacle!…
Start great, end epically
People have short-term memory, so we tend to only remember the end of an experience. This is a critical insight for experience innovators (aren’t we all?), because we don’t take the time to take a step back and look at the big picture.…
What’s your favorite quote about innovation and why?
I don’t have just one, but a few. My favorite quotes about innovation come from people who are not in the business of innovation. They are not Captains of Industry. What they are, is cultural icons. Both these people are my heroes, and share the same two initials: MJ…
Inspiration has no price
“Great work is done by people who are not afraid to be great.” – Fernando Flores
This post was inspired by an interaction I had with a fellow down in Mexico and it reminded me that inspiration really has a price down here. Damn we have so much room for breakthrough!
My approach to everything is: You’re either great or your not. Period.
I have a poster in my room that reminds me of the importance of inspiration and delivering your best everyday. I also have a poster of a person whom I think embodies greatness in his craft and that man is Michael Jordan. Yet as powerful as inspiration is, a question I have trouble digesting is: Why is it that most people/businesses put inspiration in the backseat?
Commodities = no inspiration
Does doing your best work depend on the number on the check? Are you inspired more by a bigger number than the possibility of doing something unique? If it does then you’re a commodity my friend, it’s that simple, because anybody can do what you do and the only difference between you and someone else is your first and last name.
Being great means a lot of things but it doesn’t mean that ‘numbers’ determine your overall attitude. There’s no ‘if-then’ to do your best!
Labor has a price but inspiration? Please!
Do you think Picasso’s most famous paintings came from the thought that he might make more ‘numbers’ for it? Do you think Walt Disney was thinking about how much money he was going to make when he dreamed up Disneyland? Do you think Michael Jackson put a price on his songs before he produced them?
Don’t get me wrong getting paid your worth is important but there’s a BIG difference between ‘commodity thinking’ and ‘innovative thinking’ and that’s pure motivation, passion, inspiration. You don’t need to be pushed because you’re already pushing for something better!
Inspiration in a few places. Commodities everywhere.
Just like the offline world the web is full of commodities, how do we de-commoditize it? Here are some questions that may ring a bell!
- Why is it that most products that are pushed to us through advertising are seen as irrelevant? Oh here’s a reason: Push = commodities.
- Why is it that only a handful of products and services get our attention and we get pulled to them like a magnet? Oh here’s a reason: Pull = great stuff.
Conclusion: We pay attention to great stuff and usually it comes charged with an emotional appeal. It provokes!
Here then lies our challenge: How do we inspire greatness? How do we get people to think passion first numbers second? How do we create great stuff that provokes?
Closing thoughts…
Wooo! I needed to get that one off my chest and if you stuck around and made it all the way down here, I thank you!
You know we probably have better things to think about than this but I think most of the problems we encounter in the biz world (and everything else) have to do with lack of passion for what one does and more focus on the numbers. We’ve been programmed to think in terms of ‘make your numbers and thou shall be rewarded’ (how inspiring!) that passion gets flushed down the toilet!
Passion can’t be fabricated, it can’t be faked, it can’t be bought because it’s not a commodity. When one is inspired by what he does it shows, you attract attention, you provoke action, you bring out the best in others and all this turns into a virtuous cycle that keeps going and going and going and…
In writing this post I wrote down some questions that I ask myself unconsciously just like when I get a stomach ache when I encounter commodity behavior, without thinking. Feel free to add your own in the comments!
- Do you bring your best everyday no matter what?
- Do you make an impact?
- Do you contribute to the bigger picture not just yourself?
- Do you change the dynamics of the situation for the better?
- Do you make others care?
Thanks for reading 🙂
Source: https://kryptoszene.de/bitcoin-robot/bitcoin-evolution/