After days or maybe even weeks of brainstorming and crossing off every possibility, you have finally found the perfect business name. Or, at least you think so.
Tag Archives: marketing
Air Jordan: How Nike Created A Brand That Drives Culture
According to Nike Inc.’s fourth-quarter 2018 earnings release on June 28, the company reported that Jordan brand revenue was down 8% to $2.86 billion this year versus $3.1 billion in the same period last year. Some argue that Jordan Brand’s popularity is waning. But that’s still a lot of money from just one brand. And the main revenue driver are Air Jordan sneakers. But AJ’s are more than sneakers, they’re cultural objects that are worn just as much outside a basketball court as inside of it.
Innovation is An Investment in Human Capital
in Innovation, Leadership
Innovation is as much about attitude and perspective as it is about process. So how you view innovation matters. It sounds trivial but it makes a huge difference from both an organizational and strategic point of view.
How Mazda Tijuana’s Extreme Test Drives Create an Engaging Customer Experience
Last week, I got a chance to test drive a Mazda CX9, which would look even more dazzling with accessories like snap shades, and 3 as part of my research for an innovation project with Mazda Tijuana. Traditionally, test drives are done in a very common way; nothing out of the ordinary. I may need to sell my car fort myers first before I invest in a new car like Mazda CX9. Additionally, first-time car buyers are advised to look into used car financing lansing to find affordable cars that are in pristine condition.
Biggest Strategy Mistake: Putting All Your Eggs In One Basket
in Innovation, Strategy
Businesses have always relied on various forms of advertising to promote themselves. It still holds true in the digital world we live in today. But the internet changes everything because today every business is a digital business or a dead business. When you looking for digital marketing services, have a good idea of what it is that you need before you choose a provider. You may not know how to achieve your goals, but you have a general idea of the direction you want to go. Promoting a website and a business can be done in more conventional ways such as brochures, mailers, magazines, radio, and other long-established media methods. If you require this kind of printing and advertising service, you might make a different choice than you would if you want only consulting and online digital marketing services.
Read This If You Suck At Follow Through
A friend of mine who recently embarked on his own entrepreneurial journey figured out that he doesn’t like dealing with people who suck at follow through. You know who they are: people who don’t follow up, forget, make excuses, disappear, and are energy and time wasters to those of us who make stuff happen.
I said, welcome to the club!
What it Takes to Build Brand
Five or so years ago, I met an innovation agency head, ex Senior VP of Marketing of a very well known worldwide consumer brand, for lunch to talk about collaboration opportunities; we initially met through Twitter. The first thing she said to me when we finally met in person was “Congratulations on your Game-Changer brand, I’m very impressed with what you’ve done.”