Hey Peeps, this is a quick and must share post for you! Although ideas are a dime a dozen and execution is what matters; ideas do matter. You have to start somewhere, right?
With that said, how do you generate new business concepts?
Tag Archives: marketing
Companies Don’t Innovate, Markets Do
Illustration by Christian Laborin
One of the reasons big companies can’t innovate is they grow inert and can’t match the dynamism of the market. Markets are dynamic, companies are not. It’s very hard for companies to match the velocity, variance and selection of markets. As a business leader, a good question to ask yourself is: Are we changing as fast as the world is changing?
The most common answer is no. …
How Startups Slay Giants
Illustration credit Christian Laborin
Slaying giants is fun, almost every new disruptive company slays a giant or two. Last week I had a chat with a team based in Puebla Mexico working on a cool augmented reality application for museums. They asked for my thoughts on their app and business model, I happily answered their questions. One of those questions comes up every time I talk with startups: How do you protect yourself from giants who might copy your idea?
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Getting it Right is More Important Than Being First
in Innovation
Innovation doesn’t happen without adoption of an idea. Whether it’s an idea that is pitched internally, or launched to market, what is the main obstacle to adoption?
What your startup makes should give your customer superpowers
One of the hardest things to do when defining what your business does is explaining it in the simplest of terms; the key challenge is distinguishing between features and benefits. The reason that this is so vitally important is that, in the words of User Onboarding: “People don’t buy products; they buy better versions of themselves.”…
The Difference Between Customer Needs and Wants
Understanding the difference between a customer’s wants and needs is a major key to succeeding in a retail merchandising business. Often what a customer wants is diametrically opposed to what they need. As a businessperson, your job is to give the customer what they want. Helping them to understand what they need is also important. However, it’s not your responsibility to convince customers to get what they need. Businesses make money by satisfying their customers. Often it’s easier to sell them what they want than what the need. So that’s where businesspeople should primarily focus their energy.…
What large companies still don’t get about marketing innovation
in Innovation, Marketing
Though we are fairly well into the internet economy where brands can communicate directly with customers in a variety of ways through social networks, one belief from the old order still holds true: incumbent brands believe that in order to win the hearts and minds of customers, that they can out-market upstarts that gain loyalty through the great products and services they deliver. Building an attractive even beautiful is the goal of most website designers. In the process, sometimes the effectiveness of the website is diminished, and that’s why learning how long does it take to design a website can be important to have the right website optimized for business.
According to a great entrepreneur like Damon Burton, we need to keep in mind that our goal is not only to have a beautiful website that will make people want to stay and look around and enjoy, but also a website that will be helpful to the engines in determining what our website is about or what it is relevant to. Why not find out more about search engine optimization? To generate new leads to continue to collect sales online do visit us.
There are only a handful of companies that can both make great products and advertising. We continually marvel at products and services from visionary companies like Apple, Google, Uber and others who gain our loyalty the product and service excellence; you can actually feel their dedication, learn how to be famous on TikTok. …