Investing in developing a unique customer experience is one of the most powerful strategies a business leader can use, and customer service is at the core of this. I recently read Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara. The book delves into the philosophy and practice of going above and beyond in customer service. The book draws on Guidara’s extensive experience in the hospitality industry, particularly his time at Eleven Madison Park, a renowned restaurant in New York City.
Tag Archives: marketing
Unlocking Complex Ideas: The Magic of the ELI5 Method
In today’s world of complex technologies, intricate philosophies, and vast information, it’s easy to get lost in jargon and dense explanations. But what if there was a way to make even the most complex ideas easy to understand? Enter the ELI5 Method, your bridge between confusion and clarity.
Studying Your Competitors is Overrated. Studying Your Customers is Underrated
I don’t know that there’s a research report that shows how rampant competition focused mindset is vs a customer focused one. But, you instinctively know this if you spend anytime in the world of business. And you’re probably more focused on studying your competitors than you are your customers.
Customers Don’t Buy Technology, They Buy Better Lives
Technology, it’s sexy. It gets all the attention, even from non-technologists. Innovation is often confused with technology, as it’s what people see; technology itself is not innovation, rather the outcomes is enables. The mistake aspiring technologists make when pitching their ideas is confusing features with benefits.
The Ultimate Guide For Category Differentiation: The 8 Category Levers
Most businesses exist in the trap of better, which is a race to commoditization; more of the same. There are no shortage of books, blog posts and articles on how to differentiate a business. There really isn’t a surefire guide on how to achieve game-changing differentiation, but there are principles. How can you differentiate your business?
3 Lessons On Customer Obsession From DoorDash
Customer obsession is thrown around as if every business does it. Truthfully, most businesses are profit obsessed; not customer obsessed. So what does customer obsession look like? A business that says they’re customer obsessed is one that sees their customers as their North Star; they start from them and work backwards.
Why Is Great Customer Service Rare?
What makes a business stick positively in the mind of its customers? It’s many things, but I’d argue that service is a big sticking point. Providing a great customer service will never be bad business, and boy do most businesses have a lot to improve in this area.