My haircut is very simple, all around the head with number 1. It has been like that since I was 18 years old. So sometimes I cut my hair myself, and most of the time I go to the barber if I’m not feeling like doing it myself. My long time barber passed away a few years ago so I’ve been jumping from barber to barber. And in recent months I found this place that’s a combination barber and spa with a sports focus. All the barbers are women, dressed in sports pants. …
Tag Archives: marketing
The Power of Brand: It Starts With Trust
I’m a huge Michael Jordan fan and have written about how the Jordan brand has driven culture and stayed relevant; even though MJ has been retired for almost 20 years. Air Jordan’s are highly coveted, specifically the older ones. Last week saw the re-release of the Air Jordan 4 Bred; one of the most iconic sneakers thanks to a very famous shot.
Why Audience Testing is a Vital Step in the Business Naming Process
in Marketing
After days or maybe even weeks of brainstorming and crossing off every possibility, you have finally found the perfect business name. Or, at least you think so.
Air Jordan: How Nike Created A Brand That Drives Culture
According to Nike Inc.’s fourth-quarter 2018 earnings release on June 28, the company reported that Jordan brand revenue was down 8% to $2.86 billion this year versus $3.1 billion in the same period last year. Some argue that Jordan Brand’s popularity is waning. But that’s still a lot of money from just one brand. And the main revenue driver are Air Jordan sneakers. But AJ’s are more than sneakers, they’re cultural objects that are worn just as much outside a basketball court as inside of it.
Innovation is An Investment in Human Capital
in Innovation, Leadership
Innovation is as much about attitude and perspective as it is about process. So how you view innovation matters. It sounds trivial but it makes a huge difference from both an organizational and strategic point of view.
How Mazda Tijuana’s Extreme Test Drives Create an Engaging Customer Experience
Last week, I got a chance to test drive a Mazda CX9, which would look even more dazzling with accessories like snap shades, and 3 as part of my research for an innovation project with Mazda Tijuana. Traditionally, test drives are done in a very common way; nothing out of the ordinary. I may need to sell my car fort myers first before I invest in a new car like Mazda CX9. Additionally, first-time car buyers are advised to look into used car financing lansing to find affordable cars that are in pristine condition.
Biggest Strategy Mistake: Putting All Your Eggs In One Basket
in Innovation, Strategy
Businesses have always relied on various forms of advertising to promote themselves. It still holds true in the digital world we live in today. But the internet changes everything because today every business is a digital business or a dead business. When you looking for digital marketing services, have a good idea of what it is that you need before you choose a provider. You may not know how to achieve your goals, but you have a general idea of the direction you want to go. Promoting a website and a business can be done in more conventional ways such as brochures, mailers, magazines, radio, and other long-established media methods. If you require this kind of printing and advertising service, you might make a different choice than you would if you want only consulting and online digital marketing services.