I sat across from two insurance veterans last week, good people who’ve built a solid auto and health insurance business over decades. Their client base calls them for everything: “Can you check my policy?”What’s my deductible again?” “How do I file a claim?”
Tag Archives: marketing
Marketing Lessons from “Big”: When We Forget the Customer’s Perspective
I don’t get it? Many marketing presentations look like this scene from the movie Big. The presentation focuses on what toy sales can do for the company, not what the toy does for kids!
Technology Won’t Save Your Product! Why Customer Pain Points Matter More
Why should they care? I had some entrepreneurs show me a project they’re working on. It’s a finance application for small businesses. One of the founders is an accountant who gets questions constantly, so he figured he’d create an app to solve that problem.
Focus on the Problem Customers Have, Not What the Competition is Doing
I recently had a conversation with a friend who owns a marketing agency. My friend, although very smart, has a very deep tendency to see what competitors are doing and is constantly reacting to what others do. This puts him, and his business, in a bad position. Most business leaders run their businesses the same way, looking at what others do.
7 Ways To Practice Unreasonable Hospitality
Investing in developing a unique customer experience is one of the most powerful strategies a business leader can use, and customer service is at the core of this. I recently read Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara. The book delves into the philosophy and practice of going above and beyond in customer service. The book draws on Guidara’s extensive experience in the hospitality industry, particularly his time at Eleven Madison Park, a renowned restaurant in New York City.
Unlocking Complex Ideas: The Magic of the ELI5 Method
In today’s world of complex technologies, intricate philosophies, and vast information, it’s easy to get lost in jargon and dense explanations. But what if there was a way to make even the most complex ideas easy to understand? Enter the ELI5 Method, your bridge between confusion and clarity.
Studying Your Competitors is Overrated. Studying Your Customers is Underrated
I don’t know that there’s a research report that shows how rampant competition focused mindset is vs a customer focused one. But, you instinctively know this if you spend anytime in the world of business. And you’re probably more focused on studying your competitors than you are your customers.