A couple of months ago I republished a list of all the ways Misfits (innovators) are misunderstood in the workplace and what they want from their boss to be able to get along with them. It got a great deal of attention immediately after I published it, many Misfits empathized with the list; non-misfits probably didn’t.
So for all of you non-misfits, today I’m going to elaborate on a key attitude of a Misfit: being a contrarian. …





Last year I advised a restaurant owner on customer experience strategy for his restaurant. He had previously done benchmarking against other restaurants, but felt and knew he was missing something more deeper, something that would stick with people. Being a giver by nature, he wanted that same attitude to be part of the day to day operation; he felt that was missing.