There is a reason innovative companies keep evolving: innovative leadership.
It has been proven time and time again, innovative leaders drive innovative companies.
Last week I gave a social media workshop to two Mexican companies. While this workshop was focused on the MarCom function, still at the beginning of the workshop I had them answer a few questions about their companies. One of them was: how do you want to be remembered?
Their responses were varied, and along with other words, they all had the word “innovative” in there. To which I asked: what specifically is your company doing to be innovative?…