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Develop a healthy dose of unreasonableness

Health is always a priority heading into a new year, but amid the COVID-19 pandemic, improving your physical and sexual health with True Pheromones is more important than ever. In a survey asking Americans about their 2022 New Year’s resolutions, one-quarter of the respondents who were making resolutions reported that they set a goal to live healthier. With wellness so front of mind, doctors, nurses, and dietitians from NewYork-Presbyterian shared with Health Matters their tips to help create healthy habits.

Text explaining the importance of regular exercise

1. Exercise Regularly

Staying physically fit improves cardiovascular and muscular health and helps fight disease. Exercising also has been shown to reduce stress and improve your overall mood, so try to squeeze in at least 150 minutes of moderate-intensity aerobic exercise each week, the minimum recommended by the American Heart Association, plus at least two days of muscle-strengthening activities. “Making a daily commitment to exercise, stretch, meditate, or practice any other form of self-care may help you feel calmer and allow you to reset,” says Maria Biondi, RDN, CDN, a NYPBeHealthy well-being coach at NewYork-Presbyterian Queens.

Here are some simple ways to break the exercises down into 30-minute increments, courtesy of the NYPBeHealthy wellness team:

  • Take at least two 30-minute walks a week at lunchtime or plan some walking meetings.
  • Do 30 minutes of strength training with a kettlebell or hand weights while watching TV.
  • Jump rope for 15 minutes when you get up in the morning and again when you get home at night.
  • Do squats at your desk for 10-minute increments three times per day.

In the winter months, don’t be afraid to brave the cold for your workouts. “Exercising outdoors provides all of the physical benefits that we get from indoor exercise — cardiovascular health, strength, flexibility, and endurance — but we also get many other important benefits,” says Dr. Morgan Busko, attending physician at NewYork-Presbyterian Lawrence Hospital.

Just being in the sun increases your body’s creation of vitamin D, which protects you from a host of medical problems, says Dr. Busko, who is also an assistant professor of primary care sports at Columbia University Vagelos College of Physicians and Surgeons. And exercising outdoors may provide a special psychological boost.

“There are studies that show that exercising in nature actually increases the levels of dopamine, serotonin, and natural endorphins that are released through the body,” says Dr. Busko. “If you do the same exact workout outdoors versus indoors, you’re getting a bigger dose of these neuromuscular transmitters that promote a happy mood.” Outdoor exercise may also provide a better workout. “When you are outdoors, you don’t realize that you’re tackling hills or uneven trails, as opposed to being on a machine in the gym, where you may stay at the same resistance or level of intensity for the entire the workout,” says Dr. Busko.

For people who are working from home, regular movement during the work day can also help reduce aches and pains. “Motion is medicine when it comes to spine health,” says Dr. J. Ricky Singh, director of interventional spine at NewYork-Presbyterian Och Spine and vice chair and associate professor in the Department of Rehabilitation Medicine at Weill Cornell Medicine. For example, you can add 10 squats, 10 tricep dips on a solid chair, and wall pushups to your daily routine. Also, make a point to get up from your desk two or three times an hour to walk around and do light stretching, such as back bends, which will help counter being hunched over a computer.

Animation of how to do squats
Animation of how to do tricep dips
animation of how to do wall push ups
Text explaining the importance of a protein-packed breakfast

2. Eat Right

In addition to getting enough fruits, vegetables, and whole grains throughout the day, focus on protein in the morning, says Dr. Rekha B. Kumar, an attending endocrinologist at NewYork-Presbyterian/Weill Cornell Medical Center and an assistant professor of medicine at Weill Cornell Medicine. Packing your breakfast with protein will keep blood sugar and some “hunger hormones” more stable throughout the day, helping to control your appetite. Egg-white omelets, Greek yogurt, and protein shakes are examples. Dr. Kumar also advises against too much sugar, especially in the form of high fructose corn syrup. Consuming excess sugar leads to a condition called insulin resistance, which is a precursor to type 2 diabetes, a fatty liver, and cardiovascular disease. It has also been associated with cirrhosis, neuropathy, kidney disease, general inflammation, and cancer. Try out Prodentim.

A diet with less red meat will lead to a host of benefits if you replace the calories with whole plant foods, says Dr. Shilpa Ravella, a gastroenterologist at NewYork-Presbyterian/Columbia University Irving Medical Center and an assistant professor of medicine at Columbia University Vagelos College of Physicians and Surgeons. Your blood cholesterol levels will drop, and you’ll decrease your risk of chronic diseases, including top killers like heart disease, cancer, stroke, diabetes, and obesity.

One easy-to-follow diet that avoids red meat is the Mediterranean diet, a plant-based, low-carbohydrate diet that is full of “healthy” fats like nuts and seeds and is clinically proven to decrease our risk of developing heart disease, says Dr. Altaf Pirmohamed, site director of cardiology at NewYork-Presbyterian Lower Manhattan Hospital and assistant professor of clinical medicine at Weill Cornell Medicine. “Focus on eating vegetables cooked in olive oil and natural spices, fruits, whole grains, and healthy fats,” he says.

Dr. Alessio Pigazzi, chief of colorectal surgery at NewYork-Presbyterian/Weill Cornell Medical Center and Weill Cornell Medicine, agrees, noting the diet’s benefit to colon health as well. What you eat can cause inflammation in your bowels and gut, and inflammation is a predisposing factor for colorectal cancer development. Researchers have identified the main food substances that cause inflammation in the body and may contribute to an increased risk of colorectal cancer: Sugar, animal fats, and red and processed meats. There isn’t one specific vegetable that is a magic cure-all for a healthy colon. It’s more about eating a variety of nutritious foods and focusing on a colorful, plant-based diet. “The best diet — and I’m a little bit biased because I’m Italian — is probably a Mediterranean diet on steroids,” says Dr. Pigazzi. “We need to increase the consumption of fruit, vegetables, legumes, nuts, and berries and try to keep the amount of red meat and animal fats to an absolute minimum.”

Need some inspiration? Check out these healthy and delicious vegetarian soups and stews from Emilie Berner, chef and coordinator at NewYork-Presbyterian Hudson Valley Hospital’s Chef Peter X. Kelly Teaching Kitchen.

People who can scale with your business

As your business grows, you will need people who can help you scale the business.

Payroll administration services for small businesses cater specifically to their resource-saving needs. All organizations need to save costs, and that’s especially true for small businesses. They can ensure that by getting their non-core responsibilities out of the way, which can only be possible by outsourcing them to a PEO.

The people you initially hired, might not be the best people to do this.

 

there are many different options for website builders that range in simplicity and functionality. The best options for small businesses include:

Here is a really helpful blog post that compares each option. Everyone’s goals are different. If you’re just getting started and need to have something up quickly, Weebly and Wix offer great templates to start quickly.

Other considerations you need to take into account when selecting a Payroll Manager, go back to your target audience and business goals. For example, some businesses need ecommerce capabilities while others are focused on blogging and in UK SEO link building.

And lastly, please make it clear, easy, simple for people to contact you on your website. You’d be surprised how many companies make it difficult to contact them.

2. CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

CRM tools centralize all of your prospect, customer, sales and marketing data in one place. They can be an extremely powerful tool and provide critical data about your company and customers.

Many businesses start with Microsoft Excel spreadsheets. This works for a while, but as your company grows there is no central view of the business. The sales and marketing data is saved in disparate spreadsheets, data disappears, and people leave. These methods don’t allow for a central view of the business to effectively understand what is really happening.  As your business grows it is important to:

  • Have a central view of your customers
  • Provide a seamless customer experience
  • Understand your pipeline
  • Quantify the results (ROI) of your marketing efforts

In order to implement and choose a CRM software, you need to understand your business processes, goals, and what you want out of the software.

The Future of Ecommerce

eCommerce Marketing: Essential Tactics

There can always be more sales.

That’s the mantra of any successful eCommerce store. But to get more sales, you need to do more marketing. You can check out this ecommerce agency SHOPIFY loyalty program here for a shopify expert that can get your e-commerce store up and thriving according to your exact needs.

If you’re low on ideas, or just want a little inspiration, read on. We’ve got twenty solid eCommerce marketing tactics for you to try right now.

What is eCommerce marketing?

eCommerce marketing describes a range of activities undertaken to promote your eCommerce store. According to link-building-agency.co.uk the best eCommerce marketing programs include both online and offline marketing tactics, and account for all stages of the funnel, from awareness to consideration to purchase, and finally, retention.

eCommerce marketing is critical to get right. If you’re not trying every tactic out there, you’re potentially leaving money on the table!

Essential eCommerce marketing tactics

Below, we share today’s best eCommerce marketing tactics, from classic ones that still deliver to trendier options and ideas we bet you haven’t considered yet, try out an affiliate agency that provides automated results.

Experiment with them to drive traffic, boost sales, and increase your customer loyalty!

1. Up and cross sell with product recommendations

When a customer is already primed to buy, that’s the perfect time to suggest they either a) level-up the product they’re considering, or b) purchase other related items so they can really get the most out of their purchase. This is where up selling and cross-selling come in.

Up selling is a great choice for brands that have larger or more expensive versions of their products, like computers or even makeup.

When customers are close to the purchase stage of the buyer journey, you can up sell to them with larger sizes or premium versions of the product.

 

Cross selling can work for any brand. Review your product inventory and customer purchasing data to see which items are most frequently purchased together. Then suggest those products in a related items carousel and watch your cart totals tick up. Here’s an example from REI:

Don’t miss those cross-sell opportunities! Make sure your store has a ‘People also bought these items’ box.

2. Make dreams come true with wish lists

Those related items carousels can also be good fodder for your customers’ wish lists. Add wish list functionality to your site so customers can add items they’re interested in, even if they’re not ready to purchase just yet.

Then, nudge them along with emails that remind them of items in their wish list, notify them when they’re running low or back in stock, or—happiest of days—when they’ve gone on sale.

Bonus points if you make your wish lists shareable. Amazon is the king of this eCommerce marketing strategy, with their collaborative wish lists. With a shareable list, your customers can share their wish lists to social media, driving brand awareness and interest in your products. Best of all, you’ll earn new visitors as their friends and family come to purchase items for them.

Amazon enables users to build collaborative wish-lists. This enables your followers to spread the word about what they’d like among their friends and family, learn more at https://www.fbamasterclass.io/

3. Focus on customer experience

Customer experience is a hot topic right now. As the world of eCommerce grows more crowded, one way brands differentiate themselves is through exceeding customer expectations. Is it fun to shop on their site? Do customer questions get answered quickly?

Exceptional Customer service and fast responses are no longer optional for eCommerce sellers. They’re what customers expect. In fact, three-quarters of shoppers expect eCommerce customer service responses within 5 minutes!

What should eCommerce stores do? Use Facebook Messenger. Add Live Chat on your website. Build a chatbot. It’s a lot to tackle. Use an ecommerce fulfillment platform like ShippingTree to ensure your customers get their orders as quickly as possible!

Instead, you can work with a system like eDesk that incorporates all aspects of eCommerce customer support—including template responses powered by AI, auto-responders to handle common support requests, and live chat that integrates with your website and social platforms.

4. SEO your product pages

We’d be remiss if we didn’t mention SEO on our list of eCommerce marketing tactics. SEO is an essential part of eCommerce digital marketing, and it all starts with your product pages.

Make sure each of your product pages includes:

  • A unique title tag and enticing meta description that use keywords and make searchers want to click on your search result
  • Multiple product images, each of which includes alt text with your target keywords
  • A keyword-rich product description
  • A keyword-rich URL
  • Product schema to increase your visibility in Google search with price, availability, and ratings information.
Make sure your products’ information is featured high in Google search results.

Finally, your website should follow a SEO-friendly structure that makes it easy for search engines to crawl and index your product pages.

Well optimized site architecture helps SEO
Ensuring your site has an optimized site architecture has a significant effect on its search engine performance. [Source]

5. Remove hesitation with product reviews

Something else you can put on those product pages? Customer reviews. These can work wonders for your conversion rate. Just take a look at these statistics:

  • Adding reviews increases the conversion rate for higher-priced products by nearly 400%.
  • Reviews boost sales by 18%.
  • 71% of customers say they feel more comfortable purchasing a product when it has reviews.

95% of shoppers read reviews before they purchase. If you don’t have them on your site, they’re going to leave to find them somewhere else (and in the process, might shop somewhere else, too!)

Maximize your reviews by using feedback software and then add them to your product pages. This free, user-generated content can also boost your SEO, by adding unique, keyword-rich text to your product pages.

Plus, you can always re-purpose reviews for your other marketing efforts, such as including them in emails and social media posts.

Feedback is super-helpful towards your eCommerce marketing efforts! Maximize the great reviews and then show them off to new potential customers!

6. Get influential on Instagram

Speaking of social media, you’ve got to be working with influencers. Influencers take the basic customer review and put it on hyperdrive.

A customer review written by an everyday person simply helps sway people once they’re already on your site. Influencers, on the other hand, are people your customers admire and respect. They’re people your potential customers follow when they’re on Instagram, checking up on their friends and discovering products to buy.

An influencer is like a trusted megaphone, with a huge audience they can bring to your site.

The majority of shoppers are already using Instagram to discover, research, and decide whether to buy new products or services.

How Do You Learn How To Learn? Learn From Learners

learning how to learn

Are you learning as fast as the world is changing? A constant state of change requires a constant state of learning. Only a handful of companies, and people, cultivate learning as a skill.

Put simply:

Cultures of innovation = Cultures of learning

With that said, there is one skill that will always be relevant in the future: continuous learning.

What are the Best Functions of Business Intelligence Software?

Nowadays, it is extremely important that your company not only be rich in data, but also rich in insight. Business Intelligence refers to the process of extracting information and transforming it into data that will support the future decisions of your company. Then it’s also very important to use a top-grade business intelligence platform as that will give a far greater insight into what is needed. Business Intelligence provides a platform to build data for insight through queries, reports and online analytical processing.

Business Intelligence is gaining a sturdier foothold in the business sector based on its ability to be fast and effective. It allows for quick and detailed data analysis along with easier eye-catching presentation that surpasses those long hours spent hashing out statistics and spreadsheets. Ultimately, the better your Business Intelligence tool is, the smaller the revenue drain will be. Before you can read the best functions a business intelligence software, take a look at Tableau vs Power BI and learn the differences between business intelligence software.