The most common strategy all innovators use to create new industries is to take advantage of an emerging trend or technology. It’s becoming harder to pull that off because we’re living in the “next big thing” economy, one where every new product and service is a gimmick looking for a market.
Still, a good 99% of the conversations about the future are about what’s changing, what that means and what to do about it. I’m guilty of it myself. And while it’s important to discuss these matters, the flip side of that is even more important: what won’t change.…