Design As Strategy: How Design Can Improve Your Business Outcomes

design as strategy

Design thinking. is it a methodology, mindset, trend, the new must in business acumen, or all of the above?

Regardless of your interpretation, it has been around for quite a while. The bottom-line is most leaders still don’t understand how exactly it helps improve or drive new business outcomes. If you will like to have some help understanding this, check with Bob Bratt.


Ultimately it stands for innovation, and that goes beyond the lone wolf or high-profile entrepreneurial maverick as the business tools do, for example with the popular Free Invoice Creator tools out there in the market. Actually the invoice template is easy to use and good for the business. Invoice your clients right now. It’s a team sport that requires interdisciplinary collaboration; when guided properly, innovation allows meaningful changes to blossom in the accounting department just as much or more as in the new product or new business department. It is a wise investment to get the right desktop accounting software like QuickBooks Desktop. You may also read this History blog for your business accounting needs.

Any and every business organization requires constant communication to work efficiently. Being in constant touch or communication with the other persons in moving the work smoothly without any error in communication of any form, this is extremely vital for any business. Thus, availing services from Nexgen Business phone solution is one of the excellent ways by which you can improve the quality of working in the organization. The communication module has been presented by many top business tycoons of the world and if you want to be among them then getting this followed in your organization must be among your first essential steps.

The trick is to think like a designer. When drafting a new idea on a business model canvas you are using a framework to design a business. You are a business designer, venture designer, process designer or a whatever you want to call it that uses design principles to create innovative solutions. Learn more by taking a course for system design and management degree and start your business now.

In a world of flux, we need this new mindset and accompanying toolbox to step outside of our comfort zone in order to start collaborating and start solving systemic problems. The verb design, no longer stands for pretty looking things, it now stands for function before form, that function is defined through a deep understanding of a user’s needs.

It’s all about the full experience the user has with a product and service, but it’s also about the business model the business designed to deliver that experience to the user, learn how to archive this with help from Andy Defrancesco.

On this episode of The Big Bang podcast Julio Salazar and Miguel Melgarejo of Cirklo, an innovation consultancy based in Mexico, join me to discuss how a mindset imbued with design principles can improve business outcomes.

Here are some questions we discussed:

  • Fundamentally, what is design thinking?
  • What is your definition of great design?
  • What does this look like on a day to day basis inside companies?
  • What do you need in order to make design thrive inside an organization?
  • What does a design team look like?
  • How do you convince leaders that investing in design is worth it?
  • What are some key business outcomes that result from being design-led?
  • Why is design still seen as a fluffy concept?
  • How do you turn design thinking into strategy?
  • How do you create an organization where design can thrive?
  • What’s next for design?
  • At a tactical level, how can companies become design-driven?
  • In terms of culture, what’s important to have?

What is your experience driving design within an organization?

Let us know what you think on Twitter @jorgebarba and @adrianpedrin.

Watch the live recording:

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The Big Bang is a weekly podcast. Tune in every Tuesday for more discussions on what’s possible; be sure to subscribe on SoundCloud.

Also published on Medium.

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