When we think about businesses and their priorities, the customer often comes to mind as the top priority; we talk about being customer obsessed. However, successful companies that are customer obsessed put their employees first, with the belief that happy employees lead to happy customers.
Leadership is about enabling others to be great. The best leaders do this by creating an environment, a culture, where people can thrive. The best leaders know a strong team culture is a powerful asset that can propel a group of individuals to achieve remarkable results. It fosters collaboration, enhances communication, and cultivates a sense of belonging.
Yes, I’ve got another post about culture for you (actually two, incoming in the next post after this one). A strong team culture is the foundation of a high-performing and harmonious team. However, certain negative behaviors and attitudes can slowly erode that culture, leading to dysfunction and a decline in productivity.
In today’s competitive marketplace, companies are realizing that the customer experience is everything. However, what many companies are overlooking is the importance of aligning the employee experience with customer satisfaction. After all, happy employees are more likely to provide a positive customer experience, which leads to higher customer satisfaction and ultimately, increased profits.
One mistake I’ve seen entrepreneurs, and leaders of established businesses, make is to adopt practices from other companies without thinking through how those practices fit withing their existing strategy and culture.
How do you develop an organizational culture? It starts with practicing what you preach on a day to day basis; your values and beliefs. And you have to do that consistently, not every once in a while.
Benchmarking is stupid. The only reason I recommend benchmarking, analyzing another company, is to learn what not to do. But most organizations don’t think this way. They analyze and copy what competitors do without a worry about whether their practices will work for them or not; including culture.