Tag Archives: apple

What is the most productive innovation methodology?

what is the most productive innovation methodology

This is a question I get a lot. Just like there is no shortage of creativity techniques, there are many innovation methodologies. For me, there isn’t one single way. Just like there isn’t a “one-size-fits-all” strategy that every company can plug and play onto itself. I think that just like every person/company should have their own reason for existing, they should come up with their own way on how to stay relevant.

For example, Intuit, came up with their own innovation methodology. It was crafted from their own values and reasons for doing what they do and why they do it. Here is their how:

Strategy doesn’t inspire people. Conviction does.

simon sinek on leadership

Before strategy, have an opinion.

Everyone wants a strategy, but not many have an opinion. I’ve talked about this before, purpose matters. And although I don’t like repeating the same message over and over again, I’ve got a feeling this is never going to end.

A real opinion, to me, is a stretch thought about what everyone thinks is important. For example, Steve Jobs believed design was just as important as technology. Hence, Apple builds products from an artistic point of view. And, it just so happens that they created products that became “must-haves”.

question to innovate

What question would you ask your company to spark innovative thinking?

question to innovate

This is the eigth of a series of weekly posts where I will answer a few common questions about innovation. Please feel free to add your own response. Also, if you have any questions you think we should discuss, let me know.

Via Quora: What are some of the first questions you would ask your employees and colleagues to spark innovative thinking, or positive change within and without the company?

Is the CEO responsible for product failure and wins?

Is the CEO responsible for product failure and wins?

The Sorcerer’s Apprentice, Scott Forstall, is apparently out of Apple because he didn’t want to apologize to the public for the whole maps and Siri mess. Products he was responsible for.

Why is this important? Are we seeing arguably “the most innovative company in the world” starting to implode in front of us?

I don’t think so. I think this move is a clarification of purpose. See, when you operate by a different set of beliefs established by a Heretic founder, purpose precedes being nice.

google's master plan

Tactics are superficial, strategy is deep

google's master plan

Here’s the question posed on yesterday’s #bizforum chat.

My answer: Because, as always, everyone copies tactics. Not strategy.

Apple’s strategy is unique to them. Their reason for existing is theirs alone. And their tactics are aligned with that strategy. More importantly, their type of leadership, based on principles of excellence and artistic perfection; is laser focused on executing their strategy.

Who else thinks and acts that way? Not many.

Focused enthusiasm leads to innovation success

Focused enthusiasm = innovation success

A recent article in Fast Company caught my attention. It isn’t anything you haven’t heard before, but it is very well worth pointing out again and again:

The next best thing won’t come from a Fortune 500 company.”

Yes, there are exceptions to the rule. Google, Amazon, Apple, and others are talked about all the time. But for the most part, there are very few who will innovate.

Why is this?

3 Ways to help customers win

“It’s not enough that we win; all others must lose.” – Larry Ellison

Heard this one yesterday. I’m all in for competition, but business isn’t about war (at some point I used to think like Genghis Khan too). It isn’t about beating competitors just for the heck of it. I find this focus on competing to beat competitors ridiculous.

The focus SHOULD be on the customer winning.