Tag Archives: Richard Branson

Strategy doesn’t inspire people. Conviction does.

simon sinek on leadership

Before strategy, have an opinion.

Everyone wants a strategy, but not many have an opinion. I’ve talked about this before, purpose matters. And although I don’t like repeating the same message over and over again, I’ve got a feeling this is never going to end.

A real opinion, to me, is a stretch thought about what everyone thinks is important. For example, Steve Jobs believed design was just as important as technology. Hence, Apple builds products from an artistic point of view. And, it just so happens that they created products that became “must-haves”.

Why April fools is a great day for disruptive thinking

April fools is a great day for “Why Not?” scenarios because it ‘affords you’ the opportunity to be wrong. Just look at this tweet by Kate Bennet:

Hey, why not?