This is a question I get a lot. Just like there is no shortage of creativity techniques, there are many innovation methodologies. For me, there isn’t one single way. Just like there isn’t a “one-size-fits-all” strategy that every company can plug and play onto itself. I think that just like every person/company should have their own reason for existing, they should come up with their own way on how to stay relevant.

For example, Intuit, came up with their own innovation methodology. It was crafted from their own values and reasons for doing what they do and why they do it. Here is their how:…