Your company just announced an “AI transformation initiative.” Your first thought: Am I being replaced? That fear is keeping you from seeing the real threat, which isn’t the AI your company adopts. It’s the AI you don’t.
Category Archives: Innovation
Be Different, Not Better
Your competitors just launched three new features. Your team is scrambling to match them. Six months from now, you’ll all have the same capabilities, and customers still won’t be able to tell you apart.
Why “Give Them What They Want” Is Bad Advice
In Mexico, we have a saying: “Lo que el cliente pida”, give the client what they want. It sounds like great service. But it kills innovation. Here’s why.
How to Lose Your Edge
I watched a marketing director dismiss AI tools as “just hype” in early 2023. By mid-2024, his team was producing campaigns that looked dated compared to competitors who’d spent six months experimenting. He didn’t lose his job—but he lost something more important. He lost his credibility. His seat at the table.
Focus on What AI Can’t Do
A friend recently told me he’s worried AI will make his design skills irrelevant, that clients will soon use AI-powered tools instead of hiring him.
I told him, “Focus on doing what AI can’t.”
Why 95% of AI Projects Fail (And How to Join the 5% That Don’t)
We’ve all seen the headline: according to MIT’s “GenAI Divide” report, roughly 95% of enterprise generative-AI pilot programs deliver no measurable financial return (though the method used wasn’t as thorough as one would like). Sounds catastrophic, right? Wrong. Most AI initiatives are experiments, and that’s exactly what they should be. The only failure worth avoiding is failing without learning.
Why Human-Made Will Win the AI Age
David Senra has read over 400 biographies of history’s greatest entrepreneurs, and he can quote them from memory with the fervor of a preacher.