I’ve been hitting on this topic for the last two weeks here and here. And, I think a trend is beginning to emerge from both sides of the ball. On the service provider side, employees attacking customers because they are unmotivated and frustrated with their own jobs.
On the customer side, we are seeing customers take physical action because they are frustrated.
Bottom line, we all complain.
Check out what I noticed recently from people I follow on Twitter and Facebook:…
in Innovation
According to a new report by the Economist Intelligence Unit, titled The next decade of Technology in Business, business leaders believe their companies customers will replace R&D as the main source of new product and service ideas by 2020.…
in Innovation, Questions
Should you give away ideas to potential clients before making a deal?
Ideas are a dime a dozen and coming up with them is really easy. Sometimes too easy. And as someone who is in ‘ideation mode’ all the time, I freely give them away to potential clients. A few of my partners don’t like this. It makes them uncomfortable because they think that we give away too much before we close the deal. It’s not strange to see that our proposals lay out an almost step-by-step strategy with as much details as possible.
The way I’ve always looked at it (and also because I think most of the proposal I’ve ever received all look alike and look more like a recipe for anyone) is that you make proposals with the intent of differentiating yourself too. With that mindset, your proposal should also ‘look and feel’ different.
But the issue is how much is too much?…
in Innovation, Marketing, Strategy
This gave me Goose Bumps! No really it did. That’s because I’m a gamer and loyal PlayStation owner. I empathized with this video immediately. I know almost every single character in that trailer and it gave me goose bumps watching them all interact.
This is AWESOME!
Long Live Play is PlayStation’s new campaign aimed to celebrate YOU the gamer:
Long Live Play honors gamers from all walks of life and recognizes you for making PlayStation who we are today.…
I’m currently in Mexico meeting with executives from a few large companies, including the nations largest telecommunications company, to talk about social media technologies and what this means for them. Let me say this, it’s incredible how separated from the current reality these companies are.
While some companies in the U.S. are already taking advantage of social media for both external and internal activities (think social business), in the Mexico it isn’t so. For example. I asked a female executive from this telecommunications company if she knew if her company had a Twitter account. She said no.
They do.
But what I really wanted to know is if she knew that her Twitter account gets dissed the most by customers. In other words: there is a lot of hate towards your company on Twitter.
I told her she should check it out because it would be eye-opening. She did and immediately directed me to another female executive who had more ‘decision power’. I asked her the same thing. Same response. I told her to open up her browser, go to www.trendsmap.com, put in her company name in the search box and click search to see the magic.
Bang!…
R.I.P. after 6 years of use
Yesterday one of the surge protectors in my house, the Back-UPS 500 from APC, finally gave up on me after 6 years. Since I’m using another surge protector from Belkin to protect other electronic devices already, I ran over to Office Depot to buy replacement for the APC.
I ended up buying a Belkin.
As I was driving home I started thinking about why I bought a Belkin surge protector and not another one from APC. My conclusion was that I think I got ‘primed’ to buy Belkin because I simply liked (looks and price) the other one I have at home more than my older one from APC. I also think that the fact that the APC one died one me affected my decision. A product that breaks down on you isn’t going to inspire you to buy the same one.…
