Tag Archives: Jones Soda

PlayStation’s Immortalization Strategy leverage’s social media’s strenght

This gave me Goose Bumps! No really it did. That’s because I’m a gamer and loyal PlayStation owner. I empathized with this video immediately. I know almost every single character in that trailer and it gave me goose bumps watching them all interact.

This is AWESOME!

Long Live Play is PlayStation’s new campaign aimed to celebrate YOU the gamer:

Long Live Play honors gamers from all walks of life and recognizes you for making PlayStation who we are today.

Madness creates opportunity

Act deliberately crazy and no one will want to compete against you.

If you’ve read The Thirty Six Chinese Stratagems, then you’re familiar with the statement above. Here’s the stratagem if you don’t know it:

Feign madness but keep your balance
Hide behind the mask of a fool, a drunk, or a madman to create confusion about your intentions and motivations. Lure your opponent into underestimating your ability until, overconfident, he drops his guard. Then you may attack.

Grant McCracken wrote a post a few days ago that shines a light how Skechers is using said stratagem to compete against Nike, it’s worth a read.