Entrepreneurship Hack: The Startup Idea Matrix

Hey Peeps, this is a quick and must share post for you! Although ideas are a dime a dozen and execution is what matters; ideas do matter. You have to start somewhere, right?

With that said, how do you generate new business concepts?

There are many ways to discover needs and generate ideas, but one of the main challenges is considering the idea in the context of an industry or category. Wouldn’t it be cool if we could map out and visualize startup ideas and tactics in different industries?

Yes, and that is where the Startup Idea Matrix comes in!

Eric Stromberg created a matrix that outlines various consumer markets as well as tactics a company can take to bring a unique product to the market; for B2C and B2B.

Below is a screenshot of how it looks:

the startup idea matrix

Follow this link to find the full B2C matrix, and this link for the full B2B matrix.

Next Article

How To Shape An Innovative Mindset