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Companies Don’t Innovate, Markets Do

companies don't innovate markets do

Illustration by Christian Laborin

One of the reasons big companies can’t innovate is they grow inert and can’t match the dynamism of the market. Markets are dynamic, companies are not. It’s very hard for companies to match the velocity, variance and selection of markets. As a business leader, a good question to ask yourself is: Are we changing as fast as the world is changing?

The most common answer is no.