A few weeks ago, I ran into a friend of mine from primary school. After some pleasantries, he said, “Dude, what’s going on with AI? I’m worried it’s going to replace us!”
He’s always been a worrier.
A few weeks ago, I ran into a friend of mine from primary school. After some pleasantries, he said, “Dude, what’s going on with AI? I’m worried it’s going to replace us!”
He’s always been a worrier.
I sat across from two insurance veterans last week, good people who’ve built a solid auto and health insurance business over decades. Their client base calls them for everything: “Can you check my policy?”What’s my deductible again?” “How do I file a claim?”
Most leaders are trapped in the incremental improvement mindset. They’re obsessing over 10% gains while their competitors are building something entirely different.
We’re witnessing something unprecedented: the outsourcing of human intelligence at scale.
ChatGPT writes our emails; Claude crafts our strategies; AI generates our creative briefs. We tell ourselves we’re being efficient. But here’s what’s actually happening: we’re systematically weakening the very cognitive muscles that built our careers.
The research is in, and it’s sobering.
Most business leaders play it safe. They follow industry best practices, benchmark against competitors, and stick to proven formulas. This is precisely why they remain followers instead of becoming leaders.

I’ve watched dozens of companies implement AI over the past two years. Most treat it like a more sophisticated calculator, something to trim expenses and streamline existing processes. They’re missing the real opportunity.

Most people and organizations play it safe. They follow proven formulas, stick to best practices, and avoid asking uncomfortable questions. This approach is failing them.

