I firmly believe that strategy is about making choices. I didn’t have to read it in a book or sit down with Michael Porter to come to this conclusion. For as long as I can remember, I’ve been saying “no” to a bunch of things. I’m known to fire clients, or simply reject prospects without thinking about it. Sometimes, I don’t even take on clients because I perceive they will become a problem, and as a result it will become a pain in the butt work experience.
For me and my organization, it is very clear what types of organizations we want to work with. And, it isn’t because they can pay us more. It is because we admire, respect and feel that our values are aligned with their. It is a great filter to have. But for others who have worked with me, it is hard to accept; because they focused on closing deals.
I didn’t draw this up in a strategic plan or just deliberately do it. It is instinctive. It is my personality to focus on what matters and eliminate that which doesn’t. And, what matters to me is completely different to what matters to you. This is what strategy is about……