This is a shout out for B2B companies.
The F.B.I. has the list of the 10 Most Wanted Criminals in the World. What if professional services companies had their own 10 Most Wanted Customer List? Heck, why don’t you have one already?
Who do you wish to serve?
I think a list of most wanted clients is a great way to give direction, because if you really think hard about it; you will come up with companies that reflect your values and aspirations.
My list is as follows:
- Jordan Brand
- National Geographic
- Jack Daniels
Who’s on your list?
Just for fun I created this Most Wanted Badge. You could also create one just the like the F.B.I. Most Wanted Poster. But instead of putting criminal mugshots, you use company logos.
The main thing is have fun with it.