This is part three of the series on how to leave small thinking behind. In the first post, I showed you a simple technique for coming up with radical ideas. On the second part, I showed you how to evaluate ideas so they don’t fit into “me-too” territory. Here, I’ll tell you how to determine which ideas might work.
A short recap from part 1 and part 2:
In part 1 of this series I elaborated a little bit on how to shift from “me-too” thinking to “radical thinking” by taking your existing strategy and stretching it to an extreme, and scaling them back a little bit. This technique yields ideas that are impractical, super expensive and dangerous. But you can scale them back a little bit to make them doable.
In part 2, I showed you how to further filter those initial ideas by using an evaluation criteria of creativity, business, and people impact.
Great, but after you’ve developed a list of radical ideas how do you decide which ones to pursue?…