We’re all biased, so biased that we love to hang out with people who think like us, read stuff that we agree with and do stuff we like to do. It’s all good and well, but what we get in enjoyement we lose in perspective; because that one perspective that we hold isn’t the complete picture of life.
in Leadership, Strategy
What is strategy? When done well, it describes how an organization wins; and serves as a guide to behavior in the day to day operations of the organization. Getting to this point is not easy, crafting strategy is hard. So hard that most company’s strategies are just more of the same; choosing to be a follower rather than a leader. All followers fall into the same strategy traps, and have to pay for it by competing on a race to the bottom.
We all have moments where we lose track of things, where we lose our mind and say things we should’t say. A few months ago, during a call with a client, the CEO of the organization did just that. For the last 6 months I’ve been consulting for this organization, helping them think and develop a new strategic direction, and culture to support that direction.
Thinking is hard. The main reason is because the brain wants to be efficient, so it develops routines and habits that are hard to break. That’s why sometimes your head hurts when you really put your mind to work; you’re forcing your brain to break it’s routine and be unefficient.
A few years ago I was asked to give a speech to a group of entrepreneurs on their way to Startup Chile. As part of my talk they asked me to write a list of 3 to 5 things that I do to be successful. While I did do that list, I explicitly said “I can tell you my 3 to 5 things I do on a daily basis but that’s what works for me, in the context of my life, my personality and mindset.”
I believe there is an incredible deficit in critical thinking. Those of us who actively think critically are seen as negative from people who just want to be told exactly what they want to hear and never have their thoughts and beliefs challenged.
There are many businesses that start out filling a need for a specific type of customer. Sometimes this leads to the creation of a new industry or segment that was ignored or unserved by incumbents.
If the business does everything right, they will be the leader for that new category, segment or industry. The problem arises when that leader stops paying attention to what started it all: the customer.