Your competitors just launched three new features. Your team is scrambling to match them. Six months from now, you’ll all have the same capabilities, and customers still won’t be able to tell you apart.
Category Archives: Creativity
Why “Give Them What They Want” Is Bad Advice
In Mexico, we have a saying: “Lo que el cliente pida”, give the client what they want. It sounds like great service. But it kills innovation. Here’s why.
How to Lose Your Edge
I watched a marketing director dismiss AI tools as “just hype” in early 2023. By mid-2024, his team was producing campaigns that looked dated compared to competitors who’d spent six months experimenting. He didn’t lose his job—but he lost something more important. He lost his credibility. His seat at the table.
Focus on What AI Can’t Do
A friend recently told me he’s worried AI will make his design skills irrelevant, that clients will soon use AI-powered tools instead of hiring him.
I told him, “Focus on doing what AI can’t.”
Why Human-Made Will Win the AI Age
David Senra has read over 400 biographies of history’s greatest entrepreneurs, and he can quote them from memory with the fervor of a preacher.
What’s Possible Now?
A solopreneur just launched a product that would’ve required a 12-person team two years ago. A regional bank is approving loans in 4 minutes that used to take 4 days. A manufacturer eliminated 80% of their customer service queue without firing anyone; they redeployed them to solve complex problems AI couldn’t touch.
The AI Paradox: Why ‘Democratization’ Is Creating a New Elite
There’s a comforting narrative making the rounds in boardrooms and LinkedIn posts: “AI will democratize excellence. Everyone will perform like the best.”
It’s a nice story. It’s also dangerously wrong.