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A simple piece of advice on how to disrupt yourself

-+*40% of today’s Fortune 500 companies will be gone in ten years:

The Difference Between Customer Needs and Wants

-+*Understanding the difference between a customer’s wants and needs is a major key to succeeding in business. Often what a customer wants is diametrically opposed to what they need. As a businessperson, your job is to give the customer what they want. Helping them to understand what they need is also important. However, it’s not […]

New Disruption Study: How entrepreneurship is driving corporate reinvention

-+*With the inevitable rise of entrepreneurship and startups driving customer innovation, incumbent companies have begun adopting some of their techniques to either catch up or really stimulate transformation within the enterprise. A recent report by BPI Network called “Start-Up Innovation: Inspiring Business Transformation,” examines the impact of digital disruption on global enterprises and markets. The […]

Without great leadership there is no innovation

-+*What does a culture of innovation look like? It’s a question I discussed on a previous blog post but elaborated further on the Culture Radio podcast by Be Furniture…

6 of the most common strategy traps

-+*Strategy without change is pointless, and doing what everyone else is doing is not a strategy; it’s a key principle most business people don’t get. Take the most common advice you hear out there: don’t limit yourself to niche market; you won’t make any money.

The best—and the worst—way of learning about market demand is to ask the customer

-+*Want to know what customers want? Ask them, but don’t believe them; rather observe them in their environment. It’s the best way because potential customers can answer this question better than any self-proclaimed marketing experts can with their fancy reports, focus groups and all. It’s the worst because customers don’t really know what they want. […]

Deadly innovation sin: Never wanting to be first; to get it right

-+*Are you taking note of the many ways that you’re killing innovation in your business? It’s easy, a true innovative business has certain characteristics that make it innovative over the long-term; does your business have them?