Subtraction is the simplest, most common path to innovation. Whether it’s products, services or writing, simplifying is one of the greatest abilities of innovators. Do only certain people hold a monopoly on this very valuable skill? It seems so. New research suggests that humans struggle with subtractive thinking.
The quest for innovation, transforming your business, overwhelms most organizations. Most organizations just don’t know where to start, or worse they believe they’re doing it right. While there’s no 3 step recipe that anyone can follow to innovate, there are principles that make it more certain that an organization is on the right path to innovation.
Innovation has many enemies, chief among them is fear of failure. Many organizations fail because they miss the future, unable to adapt to changing conditions. They didn’t try. And when they did it was too late. All because of fear of failure, fear of being first, fear of taking risks, fear of taking a chance.
Last week there was a change in the Presidency of the United States of America. Trump is out, Biden is in. There are many challenges President Biden is up against, the most pressing one is taming the current pandemic which has taken over 400,000 american lives.
An organization’s culture is the driving force behind innovation. You can have the best minds on your team, but nothing will happen if the environment doesn’t let them bring out their full potential. It’s an environment that values and encourages creativity, risk taking, experimentation, learning. Innovation doesn’t happen without experimentation, which means making mistakes.
According to recent research by Stanford Graduate School of Business alumna Melanie S. Brucks and associate professor of marketing Szu-chi Huang, regular brainstorming sessions are not likely to lead to an increase in unique ideas. In fact, the average novelty of your output — that is, the degree to which your inspirations depart from convention — actually might decrease over time.