According to recent research by Stanford Graduate School of Business alumna Melanie S. Brucks and associate professor of marketing Szu-chi Huang, regular brainstorming sessions are not likely to lead to an increase in unique ideas. In fact, the average novelty of your output — that is, the degree to which your inspirations depart from convention — actually might decrease over time.
As has been the case since technoly has existed, businesses will always flaunt they have the latest and greatest tech at their disposal in order to gain attention. Nowadays, that technology is artificial intelligence. Yet, the organizations that have adopted AI are still rare.
It has been a while since I last read a book specifically about innovation because it’s quite repetitive. Innovation is about doing a few things consistently; driven by a very specific skillset found in people.
Anything worth doing in life will challenge you. Our minds and bodies want to take the path of least resistance. By pushing yourself, you will get the most out of life. Like people, organizations are the same; most organizations simply go through the motions of innovation. They mistake innovation work for efficient work, but innovation is messy. It’s the opposite of business as usual, it aims to change business as usual for the better.
True disruption is rare, specifically because it means creating a simple solution for an unserved market at a lower cost. So I was delighted to start reading Jim McKelvey’s book The Innovation Stack. Jim is the co-founder of Square, the payments company, along with Jack Dorsey, co-founder of Twitter. In the book he uses the story of Square to shine a light on how innovation happens when you create a solution for an unserved market; classic disruption.…