What is the main obstacle that stands in the way of sustainable long-term success for any business? I’d argue that it’s culture. A strong culture will recover from mistakes and figure out a way forward; while a weak one will never aim to evolve beyond what it already knows. With that said, let’s get this […]
What do all creative cultures have in common? The common answer is that in order to figure out which ideas will work, people move fast to implement those ideas. I’d argue that more important than that is the ability to recover from failure just as fast:
One of the hardest things to do when defining what your business does is explaining it in the simplest of terms; the key challenge is distinguishing between features and benefits. The reason that this is so vitally important is that, in the words of User Onboarding: “People don’t buy products; they buy better versions of […]
Sometimes, all a business needs to make more sales is to reach out to customers in innovative, creative, ways. A business that can fill a niche in new ways and do it with the utmost precision can set themselves apart from their competition. Here are four different ways that you can use to catapult your […]
Any business model that hasn’t been disrupted by the internet yet will be. Why? Where before corporations “told” us what we need to use without our opinion, the internet has empowered us to create and become platforms. In essence, the internet has unleashed the democratization of ideas; bottom-up innovation.
The leader of the future is very different than the one we are used to talking about. How so? Consider three things: The digitization of the enterprise; Women are leaving the workforce in droves to start their own businesses; Millennials have replaced boomers as the largest segment of the workforce.
Bold visions of the future! Unfortunately, it isn’t business-as-usual. Still, there are some bold innovators who set out to change the world in radical and uncompromising ways. Imagine not having to get a driver’s license…ever. That might be possible if Google gets its way…